Har­ley-David­son hires its first fe­male CFO

- Sarah Hauer

Har­ley-David­son Inc. has hired its first fe­male chief fi­nan­cial of­fi­cer, a for­mer ex­ec­u­tive from Tyson Foods.

The Mil­wau­kee-based mo­tor­cy­cle maker said in a news re­lease that Gina Goet­ter would be­come its CFO Sept. 30.

Goet­ter will help lead a com­pany that has been dealt a tough blow dur­ing the coro­n­avirus pan­demic and as­so­ci­ated eco­nomic down­turn. Har­ley re­ported a loss of $92 mil­lion in the three-month pe­riod that ended June 30. Its U.S. re­tail mo­tor­cy­cle sales fell 27% in the quar­ter – the steep­est de­cline in at least six years.

Goet­ter was most re­cently se­nior vice pres­i­dent and CFO of Tyson Foods’ pre­pared foods seg­ment. Be­fore Tyson Foods, Goet­ter worked at

Gen­eral Mills Inc.

“Gina is a CFO with the ex­pe­ri­ence to drive a trans­for­ma­tion of core pro­cesses and re­port­ing for im­proved op­er­a­tional ef­fi­ciency,” said Jochen Zeitz, chair­man, pres­i­dent and CEO of Har­ley-David­son, in a state­ment. “We have a di­verse man­age­ment team struc­tured in a new way that is de­signed to fuel Har­ley-David­son’s brand de­sir­abil­ity and lead Har­leyDavid­son as a high-per­form­ing or­ga­ni­za­tion.”

Har­ley-David­son an­nounced in July that Chief Fi­nan­cial Of­fi­cer John Olin had left the com­pany. Olin had been with the com­pany for 17 years.

At the same time this sum­mer, Har­ley-David­son said it would elim­i­nate 700 jobs this year as part of a com­pre­hen­sive ef­fort to re­build the com­pany.

The com­pany also re­placed CEO Matt Le­vatich with Zeitz this year. Le­vatich had been with the com­pany for 26 years.

“A total re­wire is nec­es­sary to make Har­ley-David­son a high-per­for­mance com­pany,” Zeitz said dur­ing a con­fer­ence call with an­a­lysts af­ter the com­pany’s most re­cent earn­ings re­port.

“The com­pany has seen five con­sec­u­tive re­struc­tur­ings in or­der to sort of chase the down­ward trend in sales. That has af­fected morale and en­gage­ment by our team mem­bers around the world, which is to­tally un­der­stand­able.”

 ??  ?? Gina Goet­ter was a Tyson Foods ex­ec­u­tive.
Gina Goet­ter was a Tyson Foods ex­ec­u­tive.

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