Winners and presenters can dive into a $500K gift bag
The Golden Globes are looking to get back a little of their luster by forking over $500,000 worth of gift bag loot to the awards show’s most glamorous guests.
The Globes and Robb Report, the luxury lifestyle magazine, announced Wednesday that 83 winners and presenters at the Sunday show (airing live on CBS and streaming on Paramount+) will each receive bags featuring more than 35 products and experiences. The magazine also will donate an undisclosed sum to the Golden Globes Foundation, which contributes to a range of entertainment nonprofits.
While celebrities vying for Globes trophies, which honor the best in movies and TV, are likely to already have all the luxury they desire, the gift bags will funnel even more first-class glamour into their lives.
Here are some of the goodies in the 2024 Golden Globes gift bags
The swag includes gifts such as exotic yacht charter invitations, private jet credits, custom-made sneakers, celebrity tattoo sessions and private pizza-making classes with a top chef, with each bag valued at a half a million dollars.
Here’s a partial list of what’s inside (not all recipients receive all items):
⬤ A two-night stay in Burgundy, France.
⬤ An all-inclusive lodge stay in New Zealand for two.
⬤ A two-night stay in Ireland.
⬤ Private surf lessons in Southern California, including a custom surfboard.
⬤ A one-year membership to a private social club in West Hollywood.
⬤ A luxury wine experience in Houston.
⬤ A $69,000 pair of emerald earrings.
⬤ A bespoke pair of $1,500 sneakers.
Globes bags are more lavish than those given to Oscar nominees
Gift bags are staples of most affairs involving celebrities. Their apex typically is the Academy Awards, whose biggest nominees receive a bag of expensive gifts. In 2020, Oscar bags were said to be worth about $200,000.
The Globes bags may set a new bar for excess as the luxe gesture marks both a return from scaled-down, pandemic-era shows, as well as the Globes’ recently tarnished reputation.
The trouble started in 2021 when the Hollywood Foreign Press Association was called out by the Los Angeles Times for its lack of Black members. The group scrambled to include more people of color.
The HFPA also was accused of trading favors for votes, such as a group trip to the Paris set of “Emily in Paris,” which subsequently received Globe nominations. Several studios announced they would sever ties with the organization, and NBC declined to televise the awards that year.
In June, Dick Clark Productions took over the show, which will be hosted by comedian Jo Koy this year. Leading the nominations are “Barbie” and “Oppenheimer,” with nine and eight respectively. In the TV category, HBO’s “Succession” tops the list with nine nominations.
The Golden Globes kick off an awards season leading up to the Oscars, which air March 10.