I AM WOMAN

THE WORLD’S MOST LUX­U­RI­OUS WATCH BRANDS MAKE A SE­RI­OUS WRIST-PLAY FOR THE LADIES. BY ALDOUS TUCK .

Vegas Magazine - - Contents -

The world’s most lux­u­ri­ous watch brands make a se­ri­ous wrist-play for the ladies.

A strong trend at this year’s Swiss watch fairs was a re­newed em­pha­sis on women’s pieces. While new ladies’ time­pieces and col­lec­tions are well-rep­re­sented an­nu­ally at Geneva and Basel, the 2017 dif­fer­ence is that the in­dus­try let its fe­male clien­tele know loud and clear that they were top of mind: stun­ning new ad­di­tions to col­lec­tions that be­fore­hand had a de­cid­edly mas­cu­line flair; the in­cor­po­ra­tion of non-tra­di­tional ma­te­ri­als into fem­i­nine de­signs; the ex­pan­sion in cat­e­gories such as smart watches, world timers, and sports watches, of­ten con­sid­ered the do­main of men. This year, watch­mak­ers are right on time with what women want. For more watch fea­tures and ex­panded cov­er­age go to ve­g­as­magazine .com/watches-and-jew­elry

THE IN­DUS­TRY LET ITS FE­MALE CLIEN­TELE KNOW LOUD AND CLEAR THAT THEY WERE TOP OF MIND.

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