Among the four jew­elry and watch stores in the Las Ve­gas Lux­ury Hold­ings king­dom, pres­i­dent and COO Alan Bekhor could help you start a col­lec­tion from any num­ber of lux­ury brands. He rec­om­mends start­ing with pas­sion.

Vegas Magazine - - Contents - By Judy Stone

Start your watch col­lec­tion with Alan Bekhor of LV Lux­ury Hold­ings.

Alan Bekhor be­lieves love for jew­elry and watches is the key to build­ing a co­he­sive col­lec­tion. “The most en­joy­able part of the busi­ness for me is be­ing able to off er mer­chan­dise that peo­ple love,” says the 40-year- old pres­i­dent and COO of LV Lux­ury Hold­ings, which owns Bel­lusso in Palazzo, Ca’d’oro ( Vene­tian & Palazzo), Horolo­gio ( Vene­tian), and Van Cleef & Ar­pels at Th e Fo­rum Shops at Cae­sars. “It’s al­ways a happy mo­ment in our clients’ lives when they come in the store and walk away with a fine time­piece or beau­ti­ful piece of jew­elry.” Bekhor knows a thing or two about coveted watches and jew­elry; he joined his fa­ther Ezra Bekhor’s com­pany 17 years ago. But it wasn’t al­ways his plan. “I grew up in Los An­ge­les and the jew­elry busi­ness was ex­clu­sively in Las Ve­gas,” he says. “I re­ally saw the busi­ness only when we took fam­ily va­ca­tions to Las Ve­gas and my fa­ther would take me with him to the stores. It wasn’t un­til 1999, when my fa­ther opened his fi rst store at Vene­tian, Ca’d’oro, and I was out of col­lege and work­ing in another in­dus­try did this ever cross my mind. He had added many lux­ury and well-known Swiss brands such as Omega and Tag Heuer that piqued my in­ter­est.” Bekhor and his teams now reg­u­larly work with

cus­tomers to build their col­lec­tions. The best watches for start­ing a col­lec­tion, he says, “can be worn every day and are ap­pro­pri­ate for any oc­ca­sion— to work with a suit, to a night on the town, and to the beach.” Then di­ver­sify by your needs, adding a GMT for travel, or a watch with a power re­serve. “Col­lec­tions that I’ve en­joyed the most are brands that have a rich his­tory and con­tinue to in­no­vate,” he says— key mark­ers that dis­tin­guish col­lectible pieces from the rest. “It’s im­pos­si­ble to pick just one, but of the brands that we are au­tho­rized deal­ers for, I would say the fol­low­ing two are fa­vorites: Over­seas by Vacheron Con­stantin and the Por­tugieser by IWC.” The per­fect starter piece for women? “A pair of di­a­mond studs. “Th ey are ver­sa­tile, never go out of style, can be worn every day, and are time­less,” he says. Most im­por­tantly when start­ing a col­lec­tion, he says, do a bit of re­search and es­tab­lish your style. “Spend some time read­ing and learn­ing about the dif­fer­ent watch man­u­fac­tur­ers or jew­elry de­sign­ers. Is it more about the name, look or func­tion­al­ity?” And of course, don’t for­get that a time­less col­lec­tion is also an in­vest­ment, he says. “You have a life­time to pur­chase th­ese goods, and what’s most im­por­tant is that you are able to hand th­ese items down from gen­er­a­tion to gen­er­a­tion, as they are time­less and in many cases, may ap­pre­ci­ate in value.” lvlux­u­ry­hold­

Clock­wise from left: Alan Bekhor; Vacheron Con­tantin Over­seas Ul­tra-thin Per­pet­ual Cal­en­dar in 18K white gold, $90,100; IWC Schaffhausen Por­tugieser Au­to­matic in stain­less steel, $12,700. Both avail­able at Bel­lusso Jewel­ers, bel­lus­so­jew­el­

Clock­wise from left: A win­dow at Van Cleef & Ar­pels in Fo­rum Shops and its pri­vate room; Lange 1 Moon Phase in 18K white gold by A. Lange & Söhne, $ 40,900, Bel­lusso Jewel­ers, bel­lus­so­jew­el­

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