Ti­tle of Work Goes Brick-and-Mor­tar

WWD Digital Daily - - News - BY JEAN E. PALMIERI

The 450-square-foot space is on Or­chard Street on the Lower East Side.

Ti­tle of Work caught the re­tail bug when it was awarded one of the CFDA’s Re­tail Lab spots at Cadil­lac House for three months ear­lier this year. And now, the men’s ac­ces­sories brand has opened its first of­fi­cial store on New York’s Lower East Side.

The 450-square-foot store is lo­cated at 57 Or­chard Street and is on the ground level of the brand’s of­fice and show­room space.

Jonathan Mei­zler, Ti­tle of Work founder, de­scribed the space as “trans­par­ent re­tail,” where cus­tomers will be able to watch the brand’s neck­wear and jew­elry be­ing made within the space. The re­tail com­po­nent is de­signed to be rem­i­nis­cent of an art gallery with black floors that ex­tend 3 feet up white walls, and a 15-foot wood plank in the cen­ter to show­case the ob­jects. A two-way mir­ror at the back pro­vides a trompe l’oeil ef­fect to the ate­lier in the rear.

“His­tor­i­cally, the Lower East Side was the gar­ment man­u­fac­tur­ing cap­i­tal in the 19th cen­tury, and many res­i­dents of the neigh­bor­hood, par­tic­u­larly on Or­chard Street, worked in their homes con­struct­ing gar­ments by hand,” Mei­zler said. “The open­ing of our flag­ship and ate­lier is a nod to the rich his­tory of hand­made crafts­man­ship of the neigh­bor­hood, and its melt­ing pot of di­ver­sity is of­ten re­flected in many of the themes of our col­lec­tions.”

Mei­zler said since the Re­tail Lab ex­pe­ri­ence, where the brand was able to “in­ter­face with clients,” he has been look­ing for a re­tail space. “Our web site is track­ing very well and the next com­po­nent was brick-and-mor­tar.” Since the store’s soft open­ing at the end of Septem­ber, he has been pleased with the re­sponse, he said.

The store car­ries only the Ti­tle of

Work col­lec­tion, he said, although he is con­sid­er­ing col­lab­o­rat­ing with other brands. There are also a few vin­tage pieces from Mei­zler’s col­lec­tion. And he will use the space to test new col­lec­tions and con­cepts.

Ti­tle of Work was founded seven years ago as a beaded and em­broi­dered neck­wear col­lec­tion and of­fers bow ties, cuff links, tie bars, pocket squares, scarves, a full line of jew­elry in­clud­ing bracelets, neck­laces and rings, gloves, and most re­cently, socks. The brand is sold at Bar­neys New York, Bergdorf Good­man, Nord­strom, Har­vey Nichols and Match­es­fash­ion.com.

Mei­zler said there are no plans to add other re­tail stores at this time, but the next po­ten­tial lo­ca­tion would be over­seas.

The Ti­tle of Work store houses the brand’s ate­lier in the rear.

Tif­fany Had­dish and Michael Kors

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