The Top Drops
OFF-WHITE X RIMOWA LUGGAGE
BACKSTORY: Virgil Abloh’s long-awaited “See Through” and “Personal Belongings” collaboration with Rimowa, which was showcased on a luggage carousel, was released sporadically throughout the event via the Hypefest app. This was the first time the luggage was available to the public.
NEEDLES
BACKSTORY: The Japanese brand drew crowds with its custom T-shirts and flannels made from ribbons of fabric and their popular tracksuits that were exclusive to Hypefest.
ALYX
BACKSTORY: Matthew Williams, who designs Alyx, previewed an exclusive capsule collection at Hypefest along with the debut of its Nike Air Force Ones in a black-and-white colorway. Customers lined up to purchase the Alyx x Nike hoodie, which entered them into a raffle to buy the sneakers.
THUNDERBOLT PROJECT BY POKéMON
BACKSTORY: Fragment’s Hiroshi Fujiwara and Thunderbolt Project worked together on a Pokémon Go collaboration that drew crowds. The 32-piece collection featured T-shirts, sweatshirts, hats and coin cases with Pokémon graphics along with Fujiwara’s signature lightning bolts.
AKIRA
BACKSTORY: As part of Hypefest’s Art Drops, Japanese artist Katsuhiro Otomo and collage artist Kosuke Kawamura released a limited-edition Akira 2019 calendar that was one of the few items shoppers could walk away with.