WWD Digital Daily

Gucci Extension

- — ALESSANDRA TURRA

Gucci has renewed its partnershi­p with prestigiou­s

Italian bank Intesa Sanpaolo to further expand the “Supply Chain Developmen­t Program,” first launched in 2015.

Through this partnershi­p, Gucci guarantees to the constellat­ion of small and medium-sized companies composing its supply chain to get easy and quick access to loans with favorable interests in order to obtain the necessary liquidity especially in this delicate moment. In addition, these companies will have the opportunit­y to benefit from incentives and initiative­s which are usually destined only to major corporatio­ns, including all the financial tools put in place for the COVID-19 emergency.

Employing over 20,000 people, the companies and small laboratori­es which are part of the Gucci supply chain, through this program, will be able to finance their growth strategy, boost their internatio­nalization and revamp their manufactur­ing plants.

“Gucci’s dream of beauty is an Italian dream that tells the world a story about the power of imaginatio­n and the incredible skills of Italian manufactur­ing.

For almost a century Gucci’s foundation­s have been the knowhow and skill of a supply chain of small artisans that represents the heart of Made in Italy,” said Gucci president and chief executive officer Marco Bizzarri. “Through the Progetto Filiere Program that we launched today with Intesa

Sanpaolo, our goal is to ensure that the Made in Italy flag, while the economy restarts, can continue to represent Italian heritage in the world as it has always done so far.”

Last March, Gucci and Intesa Sanpaolo teamed to launch the “We Are All in This Together” program to raise funds destined to Italy’s Civil Protection.

 ??  ?? Backstage at Gucci’s fall 2020 show.
Backstage at Gucci’s fall 2020 show.

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