WWD Digital Daily

No Need For Bug Spray

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The North Face is offering a backup plan for the legions of children who will not be spending any of this summer at camp due to COVID-19. The outdoorsfr­iendly brand has rounded up some of its elite athletes to lead adventure seekers into the great outdoors via a virtual camp.

The North Face has quite a pool of potential attendees to draw from, considerin­g there are about 7,000 overnight camps and about 5,000 day camps nationwide, based on the American Camp Associatio­n’s statistics.

As of today, families can register for The North Face’s free two-week digital opportunit­y that

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