New Ambassador
Nina Dobrev is Maison Christian Dior’s new fragrance ambassador for the U.S.
Dobrev became a Dior Beauty ambassador in 2019, attending Paris ready-to-wear shows, the Cannes Film Festival and New York City galas as a guest of the brand. In her expanded role, Dobrev will continue to partner with Maison Christian Dior’s fragrances, as well as its makeup and skin care.
In a statement to WWD, Dobrev said she is “thrilled” to continue her partnership with Dior.
“It has been a dream of mine for as long as I can remember, but the reality of joining the family has been even more beautiful than I could have ever imagined,” she said.
Dobrev will promote fragrances made by François Demachy, Parfums Christian Dior perfumercreator since 2006 — and star of Dior’s “Nose” documentary.
Dobrev’s favorite Demachy creation is Balade Sauvage, a scent she described as “warm, inviting and mysterious.”
“Its English translation is ‘a wild ride,’ which is what I want the symphony of my life to smell like,” she said. — ALEXA TIETJEN up Gabriela Hearst as the next participant in its virtual “Atelier with Alina Cho” series.
The designer is scheduled to chat with Cho on March 10, which will be one week after her Chloé debut. Hearst will reveal her debut collection Wednesday, during Paris Fashion Week. Hearst is doing double duty as of late, as the chief creative director of Chloé and her signature label. She unveiled her namesake fall collection last month in New York inspired by Hildegard of Bingen, the 11thcentury German writer, composer, saint and believer in green power. Last year Hearst picked up another title — the CFDA Womenswear Designer of the Year.
Cho’s talk with Hearst will delve into her roles designing two brands, her commitment to sustainability, philanthropy and dressing strong women such as First Lady Jill Biden for inauguration night in January.
The Uruguan-born designer also serves on the board of trustees of Save the Children.
The upcoming discussion is scheduled for 6 p.m. and can be viewed on The Met’s site, its YouTube channel or its Facebook page. It is part of the museum’s Women’s History Month programming.
In an interview last month with WWD’s executive editor Booth Moore, Hearst said, “We’re a small company at GH and I don’t have a [chief executive officer], so I have to do a lot of administrative things not related to design, to then design. In Chloé, it’s all creative, so I just design all day like a kid in a candy store.”
Hearst also gained international headlines last month after designing the gown that First Lady Jill Biden wore for the celebratory televised events on the night of her husband’s swearing-in ceremony. Prior to inauguration day, she also designed a tie-dye sweatshirt with the presidential seal that was sold