Nordstrom Recycling Bras, Partners With Harper Wilde
The bra brand was founded in 2016 by two women seeking to disrupt an industry.
Nordstrom has begun recycling bras in a program inspired by its new partnership with the Harper Wilde bra brand.
Harper Wilde was founded in 2016 by Jane Fisher and Jenna Kerner on a mission to disrupt the bra business.
They believed bras were oversexualized, overpriced and not particularly comfortable.
Harper Wilde has been direct-toconsumer only, but now it’s available at five Nordstrom stores — Century City,
L.A.; 57th Street in Manhattan; Michigan Avenue in Chicago; Northpark in Dallas, and Tigard, Ore. — where there’s also bra recycling bins. Any bra, not just Harper Wilde bras, can be dropped in the bins for recycling. Nordstrom is also selling Harper Wilde bras on its own website.
The brand’s distribution expansion via Nordstrom comes on the heels of the company’s latest bra launch, The Lounge, which Harper Wilde promotes as blending style with comfort with its “velvety, ribbed fabric on the outside and buttery soft jersey material on the inside.”
“There is a true authenticity in the way the brand shows up by delivering product that is comfortable, accessible,