WWD Digital Daily

Grab a Bon- Bon

-

Viral jewelry brand La Manso, a favorite of Bella Hadid, Lily

Rose Depp and Dua Lipa, among others, has opened its first popup shop in the U.S.

The brand was launched in 2019 and quickly drew a following for its bon-bon ring designs — oversized, brightly colored plastic baubles set with rhinestone­s and gold orbs.

Founded by Adriana Manso, the company has since sold more than 50,000 rings and is pushing other products like earrings, necklaces, hair clips and handbags. The TikTok hashtag #LaManso has more than 13.5 million views and #LaMansoRin­gs have accumulate­d more than 4.1 million hits.

Manso, a former lighting designer, wanted to make a brand that repurposed plastics in a fun and engaging way. “I was wondering how to use the plastics I was recovering [in lighting design] and then this design happened and I wanted to show the world. I started from there, from scratch and communicat­ed what I wanted to do,” she said, nodding to La Manso's quirky, vampish online presence.

Now operating at a higher volume than expected, Manso uses a mix of recycled and new materials, and works with plastics companies in Spain and Italy to produce her jewelry. Her company swelled over the pandemic to a staff of 13 people.

The New York City pop-up, which will run until Dec. 19 at 227 Mott Street, was designed as an ode to Manso's grandmothe­r's newspaper shop that was reconstruc­ted from memory. It will stock the brand's signature jewelry as well as T-shirts, belts and limited-edition rings.

“My grandma is a big inspiratio­n for me, she had a newspaper shop in Barcelona and when I was young I loved it so much. I started my obsession with plastic [jewelry] there, getting the rings and stuff that came for free with the newspapers. I wanted to give people this experience and bring my grandmothe­r's

Newspapers in English

Newspapers from United States