WWD Digital Daily

Herschel Creates Tennis Capsule With Prince

- — JEAN E. PALMIERI

• Herschel Supply Co. is wooing the tennis crowd. On Tuesday, the accessorie­s brand will introduce a limited- edition collection with Prince. For more than three decades Prince has been a key player in the tennis space, offering everything from footwear and apparel to racquets and balls. Through this new partnershi­p, which is being called the Prince x Herschel Supply collection, the companies are offering a range of bags aimed at the tennis enthusiast.

Three Herschel Supply silhouette­s are being offered: the Herschel Heritage Pro backpack, the Alexander Zip tote and the Seventeen hip pack..

The Heritage Pro is constructe­d from a heavyweigh­t base fabric, offers a separate compartmen­t with Velcro zipper pulls to keep racquets in place, and shoulder straps with air mesh padding for comfort. The Alexander Zip also features a separate racquet sleeve, heavyweigh­t base with TPE coating, reinforced handles, and dual internal pockets for storing water bottles and tennis balls. The Seventeen features an adjustable clip-fastened strap, waterproof zipper closures and mesh storage sleeves. A removable carabiner is included with all styles for the hanging and storing of the bags.

The bags are all made from 100 percent recycled fabrics and feature a Herschel Supply vs. Prince roll call print. Colors include neon green, neon orange and black. Each bag is finished with a smoked, translucen­t rubber cobranded interior label and Herschel Supply's classic white woven label.

The bags will retail for $ 49.99 for the hip pack, $ 139 for the backpack and $ 149 for the tote.

Jon Warren, vice president of product for Herschel, said: "Tennis has always been a very stylish sport — the apparel, the designs of the courts, and their locations have always served as great sources of inspiratio­n. Prince was one of the originals and we were excited to work with a brand that was rich in the heritage of the sport. Paying homage to the roots of tennis, we created a collection of bags for both on and off the tennis court."

David Grutman, creative director of Prince, added: “I love that we now have new carrying options with our Prince vs. Herschel Supply collection, for tennis gear, work items and all of your daily needs. I also love the neon color palette. A big thing we focus on at Prince is how to modernize our ‘ 80's and ‘ 90's heritage and use it as inspiratio­n. This collection feels nostalgic yet fresh."

 ?? ?? The hip pack.
The hip pack.

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