Anthropologie, Pinterest Partner for Brooklyn Heights Holiday Showhouse
On Wednesday, the duo will unveil a fully shoppable showhouse complete with seasonal furniture and decor from Anthropologie and Terrain.
With the holiday season quickly approaching, themes such as “vintage Christmas decor ideas” and “winter bedroom aesthetic” are trending on the Pinterest platform. Now, in their first partnership ever, Pinterest and Anthropologie are bringing those concepts to live in a curated Brooklyn Heights pop-up space using Anthropologie's latest furniture and seasonal decor.
The Anthropologie x Pinterest Holiday Showhouse will open its doors Wednesday at 154 Hicks Street. With notes of deep reds, greens and snowy accents, the two companies have created an immersive out-of-store experience for home decor enthusiasts and AnthroLiving home customers to explore, get inspired and even interface with stylists in person. Until Sunday, customers will be able to visit the showhouse by appointment between the hours of 10 am and 6 pm.
Anthropologie said Artificial Intelligence was not used to leverage this activation, though tech features like unique
Pinterest QR codes are outfitted in every room, driving to shoppable boards to Anthropologie's own Pinterest profile, extending the in-person experience to shoppers online. In addition to shoppable boards, Pinterest creators plan to bring these trends to life on social media, though content featuring the products in the showhouse.
All products will be available for purchase on the personalized Anthropologie x Pinterest Showhouse landing page.
Barbra Sainsurin, Anthropologie's executive director of brand and digital marketing, said the company is eager to gauge how this pilot will perform among its core customers.
“As we inch closer to the holidays, we wanted to create an avenue for our AnthroLiving customers to explore and get inspired like never before. A partnership with Pinterest allowed us to take this activation one step further, as we tapped into their trend analytics and creator partnerships to showcase data-backed design ideas to essentially guide our audience with their purchase decisions this holiday season,” Sainsurin said.
Sara Pollack, Pinterest's global head of consumer marketing added that this collaboration provided the perfect opportunity for the company to cross over from social to brick and mortar and bring Pinteret's “unique value and inspiration to life in a fun and fully shoppable format.
“The Showhouse presents an in person experience for our users to shop the holiday items they're already searching for on the platform and bring the inspiration directly to them,” Pollack added.