WWD Digital Daily

Market Moments Entire Studios Expands Womenswear, Launches Denim

A snapshot of the industry's latest launches, collaborat­ions and up-and- coming designers.

- — EMILY MERCER

This month, Sebastian Hunt and Dylan Richards' label Entire Studios launched its sixth collection. Aiming to get out of the “streetwear box,” where the duo found themselves after cutting their teeth at Yeezy and launching their brand in 2020 with a singular puffer jacket, their latest collection serves as a pivot into a more editorial direction with the introducti­on of denim and more womenswear styles.

“We started really small — our first we only launched with one piece, so we're

still in that momentum of building full collection­s and experiment­ing with new fabrics. We have a new design team, and this season we are focusing on the introducti­on of Japanese denim and womenswear. This collection is also expanding on our fabric archive and has more of a high- end look,” Hunt told WWD.

“Drop 6 is introducin­g that newness and is kind of the last season where you'll see that last initial Entire Studios DNA of heavy cargo pants and fluffy fleece, cozy moments and puffer jackets. We're kind of saying hello and goodbye,” Richards added. The brand's expansion follows its recent exclusive collection with Selfridges and collaborat­ion with Kylie Jenner's Khy.

The expansive collection touches on the brand's signature styles, like an eyecatchin­g bright yellow hooded puffer, while new key styles range from Japanese denim in shades of black and hand- sprayed vintage blue, as seen via a women's fishtail maxiskirt and tube dress or unisex jackets and baggy jeans, to stellar melton wool tailored topcoats with cinched waists and dramatic sleeves.

“With the name, we're trying to create your entire wardrobe. With that comes your easier price- points of loungewear but it also is getting heavier in eveningwea­r — depending on fabricatio­ns, prices vary — but we're still making sure that even those higher price- point ends are below what other brands are offering. We still want it to be accessible,” Richards said of the brand's sleek bodysuits, edgy dresses ( the High Blade Dress Pollution, priced $ 320) and faux fur outerwear ( Vast fur coat, priced $ 550), which has already been sported by Dua Lipa.

In addition to Drop 6, Richards added that while the brand currently sells via e- commerce and through 75 global stockists, the team recently traveled to Paris for market and are planning to launch collection­s four times a year, in line with the fashion calendars, while injecting collaborat­ions, launching accessorie­s and peppering in exclusive new styles throughout.

 ?? ?? An image from Entire Studios' Drop 6 campaign.
An image from Entire Studios' Drop 6 campaign.

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