Media Man
Macy's Inc. has appointed Michael Krans vice president, Macy's Media Network, which is a relatively new source of revenue for the company and its Macy's and Bloomingdale's divisions.
In this role, Krans oversees the company's in- house media publisher dedicated to connecting advertising partners with Macy's and Bloomingdale's loyal customers. It's a strategy geared to leveraging data from the loyalty program, enhancing personalization efforts, providing additional insights and data to brand partners and raising their profiles.
Last year Macy's Media Network accounted for
$ 155 million in sales, or 0.7 percent of total sales of $ 23.1 billion. In 2022, Macy's Media Network generated $ 144 million.
Macy's established its media network in 2020. Target and Walmart also have media networks and most recently Saks established its own media network.
Krans succeeds Melanie Zimmermann and reports to Max Magni, chief customer and digital officer for Macy's Inc.
“Michael takes the
reins of our growing retail media network bringing with him more than two decades of sales and marketing experience,” said Magni in a statement Monday. “Macy's Media Network is one of retail's premier platforms for advertisers helping them to connect with highly engaged customers across Macy's and Bloomingdale's, giving marketers a host of opportunities to more effectively leverage their media campaigns.” Macy's Media Network does not involve Bluemercury, another division of Macy's Inc.
According to the Macy's website, the Macy's Media Network offers 60- plus ad placements across Macy's and Bloomingdale's websites “Our closed- loop reporting tracks online and in- store conversion activity, as well as new buyer acquisition rates for your brand, allowing for a performance- driven approach to running media,” the site reads.
According to the Macy's statement, Krans has extensive experience leading sales and marketing teams focused on digital media, e- commerce and publishing. Most recently, he led the fashion team at Walmart Connect, where he partnered across the enterprise to drive revenue growth with the company's biggest apparel suppliers. Earlier, he worked at major publishers including Hearst and Condé Nast overseeing a host of revenue growth, advertising and marketing initiatives with an emphasis on retail, home, beauty and fashion campaigns.
— DAVID MOIN
In on The Joke
Selfridges is embracing British humor with a new concept at its The Corner Shop.
The Joke Shop pokes fun at fashion cliches and is in on the laugh until March 30 in its London store.
On the shop floor, customers can get in on the joke by purchasing items that feature elements of comedy, from slogan T- shirts and fart cushions to fashion items designed by the likes of Adam
Jones, Corrina Goutas, Judith Leiber, Puppets and Puppets, Anya Hindmarch and Cowboys of Habit.
Items range from 99 pence on the shop floor to extravagantly priced pieces that some may find either offensive or laughable.
“Creativity and fun are part of our brand
DNA, brought to life through destinations and experiences that make the world brighter. The
Joke Shop at Selfridges draws inspiration from local joke shops across the country, as well as the tongue- in- cheek aesthetics we've seen and loved this season,” said Laura Weir, Selfridges executive creative director.
“We're transforming our Corner Shop into a shoppabe comedy store, with windows celebrating the best British jokes and larger-than- life art commissions. We want to raise a smile and make mischief in a way that can be enjoyed by everyone who visits us,” she added.
In February, Martine Rose took over the Selfridges Corner Shop with her debut collection for Clarks as the brand's first- ever guest creative director.
The experiential popup space had been transformed into a series of nostalgic bedrooms by set designer Polly Philp called “Coming Up Roses.”
Rose said she wanted to evoke a sense of familiarity and comfort, qualities that Clarks was known for in the 1980s when it prided itself on being as cozy as a luxury mattress. — H. M.
Jobs’ New Job
Los Angeles- and Parisbased luxury avant- garde label Enfants Riches Déprimés has tapped Eve Jobs as the face of its spring 2024 campaign.
The model, and daughter of the late Apple founder Steve Jobs, has been signed to DNA Model Management since 2022 and is a rising star in the fashion industry, having walked the Louis Vuitton and Coperni shows.
“It's exciting to finally see this campaign come to light. I was a fan of Enfants Riches Déprimés, so being included in the campaign was an honor. I was able to embrace a different character on set and it was an amazing experience. Enfants Riches is iconic and I love the vision we were able to create,” Jobs told WWD.
Shot by photographer Cameron McCool, with creative direction by Enfants Riches Déprimés founder and artist, Henri Alexander Levy, the campaign showcases Jobs across New York City in a “new, darker light,” the brand said.
“When presented, the collection told the story of an American lost in a European city, a hopeless romantic, in search of something elusive and out of reach. Here, Eve is that American, stuck in a space in between what is real and what is not,” the brand in a statement.
Throughout the campaign, Jobs dons spring's key tailoring, as seen as she is riding the train in cropped Italian wool or gabardine jackets paired with wool shorts or a sun-faded wool pleated shirt with high socks and signature jewelry.
The looks, including a black leather short and skirt ( topped with lambskin bolero), or myriad layers boasting the brand's signature rose motif as a buckle, play into the brand's references of punk aesthetics, new romantics and western imagery. In addition to a strict, signature palette of black and white with muted red and pink tones, the looks' “sewing repairs, and carefully distressed luxury fabrics,” play into the rebellious spirit of the collection and campaign.
— EMILY MERCER
Adding a Supplement
Building on the reputation carved out for D, its fashion- and lifestyle- focused weekly supplement, Italian progressive newspaper La Repubblica is gearing up to introduce a new men's title in June, whose name has yet to be disclosed.
The glossy is set to replace dLui, which had been published since
2015 twice a year. The latter no longer reflects the higher positioning charted for the supplements, editor in chief Emanuele Farneti said. The new title will be published monthly, with six issues this year and between eight and 10 in 2025.
Farneti will helm the new men's title and has already made key appointments. Ben Kelway and Giovanni Dario Laudicina will serve as creative director and fashion director, respectively.
The former, a Londonbased creative director, established his studio in 2011 consulting for media clients across print and digital platforms and was named creative director of the biannual
Pop magazine, as well as leading the men's coverage at Arena Homme+ since 2014. In 2016 he launched Mastermind with MarieAmelie Sauve.
Laudicina, best known for his former role as fashion editor and market editor at Vogue Hommes Paris, is currently a freelance stylist based in Paris who has collaborated with Fantastic Man, Dust, and AnOther, among other titles.
Farneti, a Condé
Nast veteran, joined La Repubblica in 2021 in the role of editor in chief of D, with the additional mandate of overseeing the fashion and beauty content hub of the newspaper and its supplements.
Farneti started his career in the TV business and joined Condé Nast in 1999 as part of the team that launched the Italian version of GQ. After serving at other Italian publications — including La Gazzetta dello Sport, men's magazines Sportweek, Men's Health, Flair and Icon, which he launched — he returned to Condé Nast in 2014 as editor in chief of AD. In December 2015, he was named editor in chief of GQ and then of Vogue Italia and L'Uomo Vogue in 2017, succeeding the late Franca Sozzani in the role.
After upscaling the D magazine, delivering covers by the likes of Paolo Roversi, Willy Vanderperre and Carlijn Jacobs, among others, Farneti last year introduced La Repubblica's monthly supplement
Door, focused on design, interiors and home decor.
La Repubblica and its supplements are part of the portfolio of the GEDI Gruppo Editoriale media group, which is majority owned by John Elkann's
Exor holding company.