EssilorLuxottica Goes All- in on Luxury Lines
The Italian eyewear company sees and launches new lines at Vision Expo.
WITH THE UPCOMING debut of new collections and the strengthening of its more than 150-strong luxury portfolio, 2024 is shaping up to be a busy year for EssilorLuxottica. This year boasts the upcoming debut of collections for Brunello Cucinelli, Jimmy Choo and Ferrari, Moncler’s new Lunettes collection in September, an Alain
Mikli relaunch and an Oliver Peoples four-collection partnership collaboration with Roger Federer.
The new Brunello Cucinelli Inspired by the adrenaline rush collection is inspired by culture and of the Formula 1 track, Ferrari beauty with artisanal craft, exquisite is focused on the urban and aesthetics and understated luxury metropolitan context through as the pillars of the partnership. generous volumes and sinuous
The brand’s Solomeo heritage shapes. The Prancing Horse, a crest, logo and eyewear inspired by symbol of passion, achievement Brunello Cucinelli’s jewelry lines and self-expression, is prominently will be on full display. displayed on every model, giving
As Jimmy Choo looks to revamp the design strong value content. its eyewear category, the company “We look at our luxury brands has chosen EssilorLuxottica to be as a well-balanced portfolio in the exclusive licensee for design, which each eyewear brand has a manufacture and global distribution. unique positioning in the market, Ushering in a new era with the latest with a distinctive set of values and collection to debut during the desirability for the consumers,” said month of April, the duo merges the Alessandro Mariani, vice president of accessories company’s approach marketing, professional services, at to luxury through its glamourous EssilorLuxottica North America style and playful spirit with Fabrizio Uguzzoni, president EssilorLuxottica’s expertise. Styles of professional services at made from acetate and bio-nylon EssilorLuxottica North America, lenses parallel to Jimmy Choo’s heels. has seen the importance of luxury’s aspirational role within its portfolio. Consumers are demanding elevated designs and functionality within the glasses they purchase. Uguzzoni sees the growth opportunities within the space as “satisfying consumer and patient demand with iconic products that have built-in storytelling and experience.”
When promoting their eyewear, the company notes that supporting customers through specialized programs helps deliver luxury experiences that are on-brand.
Its Luxury Insider Program and CHANEL Par Excellence training help EssilorLuxottica bolster consumer emotional ties to brands to win over consumers.
To serve a luxury consumer and create a unique luxury experience, EssilorLuxottica integrates company pillars of elevation, experience and emotion into the consumer journey. Elevation helps create an environment aligned with the nature of the product presented: location of the store, creation of spaces, custom visual merchandising