Bulgari Studio Launches in Seoul
The collaborative platform for contemporary artists celebrated the 25th anniversary of B.zero1.
SEOUL — Bulgari debuted Bulgari Studio, a new platform for contemporary artists, on Thursday here. To kick-start the launch, the luxury brand unveiled an exhibition celebrating the 25th anniversary of the Italian jeweler's B.zero1 ring.
Bulgari Studio is designed to bring together artistic talents from various disciplines and fields for collaborative projects. Earlier this month Bulgari launched a digital campaign by Germanybased Italian-Philippine artist Antoni Tudisco featuring multilayered images of the B.zero1, a ring inspired by the Colosseum in Rome.
The debut showcase at the Grand Walker Hill hotel here exhibited still images and videos of the B.zero1 collection. The winding exhibition hall led guests into the ballroom for live performances. French choreographer Sadeck Berrabah, who is known for his viral choreography and collaboration with the likes of Shakira and Chris Brown, took center stage with a group of 84 dancers. A symphony of arm and hand movements created spatial designs in perfect harmony — folding and unfolding, winding and unwinding in a seemingly infinite display of waves and angles.
Later in the evening, multidisciplinary artist Anyma presented an immersive audiovisual live show. During the performance, he presented the world premiere of his new music track, “After Love,” featuring Grammy-winning singer Delilah Montagu.
“[The project] offers a glimpse into the performance of the DJ-artist who carefully
crafted sound and visuals by merging the creative universes of Anyma and B.zero1. The iconic ring is presented in the shape of a potentially endless spiral: neither horizontal nor vertical, the infinite tunnel points towards the future, where everything is possible for those who have the courage to look far ahead,” Bulgari said in a statement about the live show.
“Bulgari Studio is a platform where the brand's innovative philosophy intersects with the unique talents of contemporary artists in order to conduct bold experiments and generate fresh ideas,” said Shawn Lee, country managing director of Bulgari Korea. “We are thrilled to introduce Bulgari Studio for the first time in Seoul, a city that is super dynamic and is also leading bold trends in many ways these days.”
At the opening, Blackpink's Lisa Manoban, a global ambassador for Bulgari, appeared in a high-low dress by Dion
Lee. Her all-black attire accentuated the brilliance of her accessories, including a diamond B.zero1 necklace.
Other K-pop stars attending included Lim Kim, who took the stage during the event to sing several of her popular numbers; Ni-ki and Jungwon of Enhyphen, and Min Gyu of Seventeen, who is also an ambassador for the Roman brand.
Other brand ambassadors taking part included Japanese model Hikari Mori, Japanese singer and actor Tomohisa Yamashita, Mexican actor Alejandro Speitzer, French singer Pierre de Maere, Turkish actress-model Serenay Sarikaya,
and Filipina influencer Pia Wurtzbach.
Also present were Korean actors Lee Seo-jin, Kim Ji-won, Kim Ji-hun, Lee Jongseok, and Kim Hye-jun; models Hyunji Shin and Hong Jin-kyung, and dancers Monika and Lip J of Street Woman Fighter fame. Overseas guests included Thai actor Mile Phakphum, Vietnamese singer-model Toc Tien, and Singaporean actor Ayden Sng.
The celebration of Bulgari Studio continues through March 31 at Lotte World Tower & Mall in Jamsil district. The Bulgari Studio includes a special installation for the occasion by Anyma.
After its Seoul debut, Bulgari Studio will continue to bring together contemporary artists from all over the world throughout the year.