Deepika Padukone’s Passion for Interiors Comes to Life
WWD talks to the Indian megastar about her focus on the home, as she releases her first home collection with Pottery Barn.
MILAN — Very few people knew that Deepika Padukone, the actress and global face for brands including Louis Vuitton and Cartier, had a flair for interior design. Since signing on as a brand ambassador for
Pottery Barn in 2022, she is now the latest face on Pottery Barn's roster of celebrity collaborations.
“Everyone at home keeps saying that my first passion is interior design and not acting. I love doing up spaces. I've always, even as a little girl, I've always been passionate about interiors,” Padukone told WWD in an interview. The Hindi star said she travels the world and keeps copious notes on interior brands and boutiques that inspire her.
Padukone, who made her film debut at age 21 with the 2007 film “Om Shanti Om,” said she and Pottery Barn came together to create a collection of entertaining and serveware pieces, textiles and decorative accessories inspired by her love of vintage designs that she has collected for the home she shares with her husband. She designed the house herself, admitting that many of the motifs and styles present in her own living space are “pretty much what you see in this collection” in terms of colors, textures, fabrics and layering.
Over the course of co-creating the collection, she said she put together mood boards with the colors, shapes, patterns and designs and attended meetings with Pottery Barn's global design team.
The collection will be sold in the U.S., India, throughout the Middle East and the Philippines. Pottery Barn is a portfolio brand of California-based WilliamsSonoma Inc.
The U.S. assortment includes bedding, embroidered pillows, decorative accessories and hand-knotted rugs. The textile designs feature an elevated take on traditional Indian patterns and the color palette consists of soothing neutrals and luxe natural tones. A collection for entertaining including dinnerware and serveware, with textured, floral sculpted details and an earthy aesthetic, will be available exclusively in India, the Middle East and the Philippines.
“The new collection artfully blends Pottery Barn's world-renowned quality with Deepika's iconic style, bringing unique designs to the home for creating a beautiful and inviting space,” Pottery Barn president Monica Bhargava said. In India, Pottery Barn is sold through Williams Sonoma Inc. franchisee Reliance Brands Ltd., a subsidiary of Reliance Industries Ltd.
Marrying Pottery Barn's easy American aesthetic with Indian lifestyle is something that came naturally to Padukone. “There are a lot of prints from India, a lot of different types of thread work, a lot of brass because I love combining brass as a material with different things because it adds an element of glamour,” she said.
Within the serveware collection, she integrated small bowls, which are very specific to Indian cuisine for traditional Indian Thali eating style that centers around round platters.
Pottery Barn's expansion in India began with the launch of potterybarn.in in July 2022, with the brand opening its first retail location in September 2022 in New Delhi.
The brand also has stand-alone store locations elsewhere in India as well as in the Middle East and the Philippines.
The Deepika Padukone for Pottery Barn collection will go on sale Friday and will be available online at potterybarn.com, potterybarn.in and in 18 global stores.