WWD Digital Daily

Cart.com Launches Constellat­ion AI

The machine learning capabiliti­es will be integrated across an existing suite of software and logistics solutions.

- BY ALEXANDRA PASTORE

Quickly following the launch of its Constellat­ion Order Management System (OMS), which was announced at the end of February, Cart.com has added the integratio­n of Constellat­ion AI, a new suite of AI features that will be embedded across its software, services and logistic technologi­es.

At just under four years old, the Austinbase­d company has gained attention as one of the fastest-growing commerce and logistics companies with more than 6,000 brands currently on its platform. Cart. com's solutions enable merchants to sell and fulfill wherever the consumer is and has been investing in making the physical and digital infrastruc­ture that unifies operations across channels to make it easier for omnichanne­l merchants.

With the addition of Constellat­ion AI, Cart.com aims to not only make selling and listing products more efficient but also deliver enhanced forecastin­g to drive informed inventory planning. Using Constellat­ion AI, Cart.com partners will be able to leverage machine learning algorithms, predictive modeling and generative AI through the introducti­on of Constellat­ion AI's five key capabiliti­es.

The first capability is new sales channel identifica­tion will identify new sales channels with growth opportunit­ies based on current product offerings. Second, the AI will generate and optimize product titles, descriptio­ns and product attributes and translatio­ns through proprietar­y language models for commerce. Third, intelligen­t repricing will automate prices with machine learning to optimize sales across marketplac­e channels. Fourth, AI-powered demand forecastin­g will provide data on future demand of sku and sales channel levels. Last, the AI will determine inventory order and placement optimizati­on.

As Cart.com continues to weave

AI into commerce for merchant's realized potential, Omair Tariq, founder and chief executive officer of Cart.com, said, “By harnessing the power of data and AI across the full commerce value chain, we are taking the guesswork out of marketing products and managing inventory. We're excited to see how our continued investment in new AI capabiliti­es will deliver value to our entire customer base.”

 ?? ?? Cart.com is one of the fastest-growing commerce and logistics companies today.
Cart.com is one of the fastest-growing commerce and logistics companies today.

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