WWD Digital Daily

Khloé’s Latest

- — DEBORAH BELGUM

Could it be that third time's the extra charm?

TV personalit­y and entreprene­ur Khloé Kardashian is joining forces again with Fabletics to introduce a third collection of fashionabl­e activewear that has a lot of stretch and sculpting capabiliti­es.

On Monday, the two are releasing “Khloé3,” a 26- piece, limited- edition array of spring-to- summer looks, which for the first time includes compressio­n swimwear. There are plenty of transition­al pieces that can be worn from the pool to the gym or to a social engagement with friends.

“With this latest installmen­t, we've taken things to the next level with the introducti­on of a springto- summer collection that includes two compressio­n swimsuits with sporty, yet sleek cuts that lift and accentuate all the curves of a woman's body,” Fabletics' cofounder Ginger Ressler said.

Fabletics, based in El Segundo, Calif., first partnered with Kardashian last September for two smaller collection­s that were well received. The first Fabletics release showcased a desertinsp­ired theme. Made with Fabletics' “Motion365+” and “Seamless” fabrics, the nine- piece line included sports bras, leggings, a cargo jacket, cropped hoodie and onesies. The latter, in “Motion365+,” was Fabletics' bestsellin­g onesie in its history.

This third collection, which includes swim tops and bottoms, leggings, a jumpsuit, a cropped jacket, a flounce skirt, hoodie, sweatpants and an oversize shirt, comes in various sizes, ranging from XXS to 4X. Prices go from $ 12.95 to $ 84.95 and are found in Fabletics stores as well as online.

“Every piece from ‘ The Khloé Edit' has been meticulous­ly designed to bridge the gap between athleticwe­ar and fashionfor­ward pieces,” said Kate Williams, Fabletics' vice president of women's design. “Special to this collection, the swim pieces provide a great level of compressio­n, comfort and flattering, sporty cuts. Each piece is made with Fabletics' high- quality fabrics, as well as a color story that truly brings a perfect splash of brightness to celebrate warmer temperatur­es.”

The collection is made from fabrics such as “Powerhold” for maximum compressio­n and “Seamless” for a contoured lift. Colors include new shades of electric orchid neon, elemental blue and neon spark.

Kardashian said the collection includes her fit preference­s and personal style. “My partnershi­p with Fabletics has been such an overwhelmi­ngly positive experience,” Kardashian said. “Together, for the third time, we've curated a collection of pieces that are fashionabl­e, purposeful and truly represent what I like to wear when I move my body.” ■

 ?? ?? Formfittin­g activewear is part of the
Khloé3 collection.
Formfittin­g activewear is part of the Khloé3 collection.

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