WWD Digital Daily

Jason Bolden Brings Styling Expertise to 8 Other Reasons Jewelry Collection

Bolden is teaming with the Australian accessorie­s label for a collection of elevated essentials inspired by his work styling Alicia Keys, Sabrina Carpenter, Storm Reid and others.

- BY LAYLA ILCHI

Jason Bolden is lending his styling prowess to a new collaborat­ion.

The celebrity stylist who works with Alicia Keys, Sabrina Carpenter, Storm Reid, Cynthia Erivo and others, is joining forces with Australian accessorie­s label 8 Other Reasons to create a 25-piece jewelry collection with styles across earrings, necklaces and bracelets all priced at less than $100.

Bolden said he looked to his experience as a stylist to create a collection of what he and 8 Other Reasons designer Charles Lichaa described as “elevated essentials.”

“I just went for my quintessen­tial uniform where I like timeless, chic, smart and something with pure personalit­y,” Bolden said. “It was just a perfect collaborat­ion with 8 Other Reasons because it can speak to that, so that was kind of my foundation and fundamenta­l inspiratio­n for the collection.”

The collaborat­ion aims to offer designer-inspired pieces at an affordable price. The pieces are made with materials like 22-karat plated gold, rhodium, stainless steel and cubic zirconia.

Bolden and Lichaa named the Bolden Hoops as a standout style from the collection. The earrings are designed in a rigged silhouette with cubic zirconia baguettes, which is meant to offer an updated take on a classic diamond hoop. There are also several other statement earrings, such as a stainless-steel style designed in a melting effect, and a goldplated swirl style.

“We've been around for 10 years now and we're constantly evolving as a brand and growing with our customers and growing with our aesthetic,” Lichaa said. “The perfect way to describe this [collection] is elevated essentials — just like how we're taking a spin on that approach with Jason. The brand is about understand­ing and knowing our customer and knowing what they want. This collection does that and it shows 8 Other Reasons in a new light and an elevated way.”

This is 8 Other Reasons' latest major collaborat­ion this year. Last month, the accessorie­s label debuted a collection with influencer Taylor Riddle.

 ?? ?? Styles from Jason Bolden's 8 Other Reasons jewelry collection.
Styles from Jason Bolden's 8 Other Reasons jewelry collection.

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