Market Moments NFL Releases Wedding Bands Collection With Fine Jewelry Label With Clarity
A snapshot of the industry's latest launches, collaborations and up-and- coming designers.
The NFL is getting in on the wedding market.
The National Football League and fine jewelry label With Clarity are joining forces to release a limited- edition collection of men’s wedding bands inspired by 12 football teams.
The teams are the Kansas City Chiefs, the Dallas Cowboys, the Philadelphia
Eagles, the Pittsburgh Steelers, the San Francisco 49ers, the Las Vegas Raiders, the New York Giants, the New England Patriots, the Buffalo Bills, the Green Bay Packers, the Chicago Bears and the New Orleans Saints.
“With Clarity for NFL is a special launch for us,” said Anubh Shah, the founder of
With Clarity. “Our wedding bands continue to be a bestselling style, and now we’re thrilled to be expanding with a limitededition collection in collaboration with the National Football League.”
The wedding bands are designed with either .25 carat lab- grown or natural diamonds and include the NFL team logos engraved on the inside of the ring. The styles are also offered in 14- karat or 18- karat platinum white or yellow gold. Prices range from $ 2,190 to $ 3,850 at
With Clarity’s website.
This is With Clarity’s latest expansion in the wedding market since launching in 2015. The brand debuted with a focus on engagement rings, and has since expanded into fine jewelry. With Clarity also opened its first retail store earlier this month in SoHo in New York.
The NFL has had a long history of teaming with fashion brands, which increased this past football season thanks to more viewership and more interest in the players’ pre- game style.
For February’s Super Bowl, a lengthy list of fashion brands took part by releasing collaborations and hosting activations, such as Stoney Clover Lane, Mitchell & Ness, Boss and others.