WWD Digital Daily

THE RIVETING LIST

The latest drops and collection­s heating up the denim category.

- — ANDRE CLAUDIO — ANGELA VELASQUEZ

AG JEANS

AG Jeans is reviving one of its most coveted Y2K fits: the Angel bootcut.

Taking inspiratio­n from some of fashion’s greats like Patti Smith and Kate Moss, the Angel came onto the scene in the early 2000s as a bootcut with an ultra-low rise. The Los Angeles-based brand has updated the style by offering it two lengths, a standard inseam and an extended length for a dramatic puddling hem line. Specific washes will also be available in a raw hem.

“The Angel answers a call from our customer,” said John Rossell, AG’s director of creative and marketing. “We have customers reach out to us constantly asking for the Angel, so we’re excited to be reintroduc­ing it.”

The Angel jeans retail for $210$245 and are available now on AG’s website.

LUCKY BRAND

Distressed denim, sun-kissed colors, studded shirts and bohemian dresses are part of Lucky Brand’s Festival Finds collection.

A mix of festival staples and Gen Z favorites, the collection spans women’s Bermuda denim shorts and a denim corset dresses to men’s denim Western shirts and bolo ties.

One-of-a-kind upcycled pieces are also part of the assortment. Repurposed highlights include a women’s cropped jean jacket with a Western-inspired fringe back and cutoff jean shorts with floral silver-tone studs. Upcycled suede and denim fringe jackets are also available for men.

The festival collection is available now on Lucky Brand’s website and retails for $12 for jewelry to $499 for vintage leather and suede jackets.

DL1961

DL1961 opts for simplicity and comfort this spring. One notable piece from the New York-based label’s collection is the Lucila Wide Leg in Flax, an ultra-wide leg that offers a “perfect oversized statement” look, according to Sarah Ahmed, DL1961 founder.

“Our denim-focused lineup showcases vintage-inspired

washes and aged blues, as well as bright whites, warm ecrus and vivid pastels,” Ahmed said. “With an emphasis on fit, this collection offers a variety of flattering silhouette­s that can be worn casually or paired together for a more polished look.”

While creating its new collection, DL1961 made sure to keep sustainabi­lity top of mind by using high quality fibers like Recover recycled cotton and Tencel lyocell.

“All our denim is produced in our vertically integrated factory, which allows us to keep tighter control on the entire design and manufactur­ing process from fiber to finished garment,” Ahmed said. “We believe in production methods that are better not only for the planet but also for the people who physically produce our denim.”

The collection retails for $69$299 and is available now on DL1961’s website. — AC

PAIGE

Premium denim brand Paige continues to grow its footprint in the men’s market by launching its first men’s footwear collection. Versatilit­y underpins the collection, which spans four suede and leather sneakers and a Chelsea boot available in sand and chocolate suede.

“The introducti­on of our new shoe category is a natural progressio­n for us as a brand,” said Jon Geller, Paige men’s director. “With multiple styles catering to many tastes, we’re confident our shoe collection stays true to the Paige DNA while offering something for every customer.”

The footwear retails for $228$$378. The collection is available now on Paige’s website and in the brand’s stores. — AV

PISTOLA DENIM

Barbicore lives on through

Pistola Denim.

“Barbie” took the world by storm last summer, becoming a cultural phenomenon. During that time, L.A. based Pistola saw a resurgence of interest in its Grover jumpsuit after “Barbie” director Greta Gerwig wore the flamingo pink version. Capitalizi­ng on the moment, Pistola is now creating a children’s version for a “mommy and me moment,” according to Grace Na, founder of Pistola.

“We thought it would be really cute to create a couple of colors in our Grover for kids so they can match their parents,” Na said. “The fit is very similar to the grownups; however, we’re adding a zipper pull to it so it’s easier for kids to wear.”

Available in green, pink and blue, the kids’ jumpsuit will launch later this year and retail for $90. — AC

ICON DENIM

Los Angeles-based brand Icon Denim focused on elevating its denim assortment this spring with soft fabricatio­ns and fresh colors.

The Gigi Hadid and Rosalia approved brand offers cool-girl staples like a front slit maxi skirt, wide-leg shorts and miniskirt, plus an array of utility-inspired pieces. Jeans, jackets and skirts boast cargo pockets. An oversized shacket offers versatilit­y. Lavender, lime and white cream washes lighten the heavy-duty cotton pieces. Icon’s men’s assortment offers loose and wide fits—some with rips, slashes and shadow pockets.

“Items in this collection expand past the classic jean silhouette,” said Valy Vittoria, PR and communicat­ions at Icon Denim. “Icon focused on creating a versatile garment that can be easily integrated into everyone’s wardrobe for all occasions. With the new collection, Icon Denim invites the consumer to embrace creativity with looks ranging from neutral shades to bold colors.” — AC

JOHNNY WAS

Boho is back and a new collection by Johnny Was brings denim into the fold. The California-based lifestyle brand launched its first women’s denim collection to complement its vibrant print tops, tunics and silk kimonos.

The initial Johnny Was Denim line includes five fits—bootcut, boyfriend, slim boyfriend, baby boot and wide-leg—and a denim skirt. Washes span indigo, white and light pink. The collection retails for $178-$198.

“Our denim collection enables our customers to embrace head-to-toe dressing, offering a plethora of outfitting possibilit­ies and enhancing their styling versatilit­y.” said Sydnee Miller, Johnny Was director of global merchandis­ing.

 ?? ?? AG JEANS
AG JEANS
 ?? ?? AG reintroduc­ed its most popular low-rise jean.
Loose fits are key to Icon Denim’s L.A. aesthetic.
ICON DENIM
AG reintroduc­ed its most popular low-rise jean. Loose fits are key to Icon Denim’s L.A. aesthetic. ICON DENIM
 ?? ?? DL1961 focused on aged blues and vintageins­pired washes for spring.
DL1961 focused on aged blues and vintageins­pired washes for spring.

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