On the Move

The latest retail expansions in beauty. BY

Ourside, the luxury fragrance brand introduced by Keta Burke-Williams in 2023, has launched at Bergdorf Goodman as the retailer’s only Black woman- founded fragrance brand. The three eau de parfums Nostalgia, Dusk and Moon Dust, retail for $ 196 each and are “designed for non- conformers.”

Home and fine fragrance brand Dedcool has launched in the U. K. in 30 Space NK stores. The brand’s other international markets include Australia and New Zealand, where it sells at Mecca, and Canada via Sephora Canada.

Rizo’s Curls

has launched 10 hero products in 25 Nordstrom doors including the brand’s bestselling Curl Defining Cream and, exclusively, its new California Classic hair and body perfume. Nordstrom joins Target, Ulta Beauty and Thirteen Lune as Rizo’s fourth retail partner.

New York- based aesthetician Sofie Pavitt’s eponymous skin care line has launched online and in store at Violet Gray. The California- based retailer will carry the full range of Frozen Toner Pads, Clearing Serum and Clean Clean Cleanser.

Le Monde Gourmand

has launched at 700 Ulta Beauty doors. The masstige fragrance brand is incubated by Tru Fragrance & Beauty, which landed a majority investment from Monogram Capital Partners this month.

Now available at nearly 7,000 CVS Pharmacy locations nationwide is oral care brand, Boka. The brand, which entered 800 Ulta Beauty doors in 2023 and purports to hold the number- one toothpaste spot on Amazon, says it has more than quadrupled its growth in the last year.

SadieB, the Gen Z- focused personal care brand founded in 2022 by sisters Sadie and Abby Bowler, now 21 and 22 years old, has entered 507 Target doors. The brand offers hair and body care priced $ 14 and under, and is also a public benefit corporation partnered with Girl Up to support girls’ mental health and development.