Ginori 1735 Diva Collection
Updating its award-winning COLONNA COLLECTION, the pastel DIVA embodies the label’s modern renaissance.
DIVA IS INSPIRED BY THE ITALIAN CULTURE OF THE ‘50S AND THE ELEGANCE OF LEADING LADIES OF THE SILVER SCREEN.”
Ifor their love for luxurious TALIANS ARE KNOWN style, artistry, craftsmanship and dining, and the centuries-rich tableware line Ginori 1735 celebrates all three with the new Diva collection. With a 300-year heritage that traces back to 1735 Italy just outside Florence, the artisanal porcelain — enriched with luxurious gold decorations — went from adorning the stateliest homes, royal palaces and courtyards to evolving for the abodes of today’s modern luxury consumer. A common thread for the maison? Turning tabletops the world over into sumptuous works of art.
Most recently, Ginori 1735 became increasingly inspired by the fashion industry, with editorial tabletop and home photo shoots that combined a mix and match of colors and collections. A heightened crossover among luxury elements of beauty, fashion, home, art and food has also added a new lifestyleoriented layer to food and tabletop in everyday life.
Capturing this essence is the newest collection called Diva, a pastel-hued update to the iconic Colonna collection — acclaimed for winning the first edition of Compasso D’Oro in 1954. A perfect symbol of Giovanni Gariboldi’s work, the stackable Colonna embodied the desires of a new, modern Italy with vertical modularity and refined curves, and continues to speak to consumers today. Diva pays homage to the vibrant energy of this midcentury Italian design and to the archive of the maison, reinterpreting its heritage codes with a modern look towards the future.
With its elegant yet playful soft pink, green, yellow and blue, Diva is inspired by the nostalgic Italian coffee culture and the elegance of leading ladies of the silver screen. The color palette reflected Ginori 1735’s desire to create a refined, feminine and elegant collection but with a modern attire, and gold accents are a nod to the maison’s rich heritage. The collection’s clean lines and stackability allow for a personalized mix and match among the different colors to create playful yet elegant combinations. Singular items mix hues as well, with pastel teapots, coffee cups, plates, saucers and numerous other tabletop items often featuring a strip of contrast color for subtle appeal.
From the Diva’s new sleek solid pastels to the bold florals or intricate geometrics that remain important for the brand today,
Ginori 1735’s broad design range appeals to those attracted to clean minimalism as well as bolder embellishment. Regardless, with an increasing focus on the international lifestyle sector, Ginori 1735 has consistently answered its customer’s search for beauty, with tastes combining tradition and modernity.
This philosophy was further embraced last year when Ginori 1735 named actor and design aficionado Jake Gyllenhaal as brand ambassador. Gyllenhaal’s passion for art, design, fashion, cinema and storytelling embodies the style that has always distinguished this heritage porcelain maker.
The star might be the latest artist to collaborate, but he won’t be the last. Ginori 1735 has long captured the imagination of tastemakers in the arts, as exemplified by the international designers, architects and artists who have teamed up with the maison, from Achille Castiglioni to Luke Edward Hall, Luca Nichetto and Alessandro Michele when Ginori 1735 became part of The Kering Group.
Ginori 1735 has stayed true to its ancient techniques while updating production processes to suit new generations of luxury consumers with ever-changing tastes and lifestyles, but one thing remains a constant: elegant porcelain that discerning consumers can use to create the most elegant tabletops they can dream up.