WWD Digital Daily

Patricia Urquiola: Back to the Basics

On the eve of her latest collaborat­ion with Heimtextil, the Spanish architect and designer known for her solution- solving design talks to WWD about her origins in textiles and the ongoing era of resilience.

- BY SOFIA CELESTE

MILAN — Believe it or not, designer and architect Patricia Urquiola's beginnings are rooted in textiles. She also has a penchant for rugs.

Born in Oviedo, Spain, in 1961, she graduated from Milan Polytechni­c in 1989 with a thesis titled “Abitare come sistema (Living like a system),” which explored the technologi­cal potential of fabric. She envisaged a rug made of cables and a print she designed.

“Home textiles for me is never just about fabrics,” she told WWD.

This week Urquiola has been a busy bee, unveiling a revamp of the Cassina store in Via Durini here, with new re-edits; a new marble bathroom for high-end natural stone specialist Salvatori; new pieces for Brazilian furniture maker Etel, and even a picnic basket with Milan-based jeweler Buccellati. She also unveiled Studio Urquiola's upcoming project with the world's largest home textile show, Frankfurt's Heimtextil 2025 edition, at Milan's Four Seasons Hotel on Friday. A preview revealed conceptual images of “Among Us,” which will put forth Studio Urquiola's solution-driven textile research.

Mentored by Italian design pillars Achille Castiglion­i and Vico Magistrett­i during his tenure at De Padova, the firm's cofounder Maddalena De Padova taught her “that the textile side of home was fundamenta­l.” Later she went on to work for Italian furniture and accessorie­s group Moroso in 2000 and crafted the Gentry sofa, which was a segue into the world of furnishing­s.

All of these experience­s were the basis for ambitious projects like the 2005 Ideal

House exhibition in Cologne, Germany, with scaffoldin­g made of embroidery that her team made by hand; the Wasting Time Daybed; the Recycled Woolen Island installati­on for the National Gallery Victoria Triennial, Melbourne, Australia, and the 2020 retrospect­ive Nature Morte Vivante at the Madrid Design Festival. More recently, she collaborat­ed with carpet specialist Desso on a carpet tile collection that is 100 percent recyclable, with a low circular carbon footprint. She has also designed artistic rugs for Italian company Cc-tapis and Denmark's Kvadrat.

“The match between Patricia and Heimtextil is perfect because we continue to offer our services and lead the industry with our global platform for internatio­nal audiences while highlighti­ng innovation­s in the world of interior design and textile trends with the newest developmen­ts for the future,” said Olaf Schmidt, vice president textiles and textile technologi­es of Messe Frankfurt, the trade fair and event organizer behind Heimtextil. This new installati­on will be unveiled next year in Frankfurt from Jan. 14 to 17.

Here, WWD talks with Urquiola about her path and how we are living in the Age of Adaptabili­ty.

WWD: Why do you think you were attracted to doing textiles from the beginning? Patricia Urquiola:

I think it's because it's an element that always has incredible value, because it has this sort of mobility… The movement which is very interestin­g in relation to light and the way it feels to the

touch… For me that is one of the ways I begin to understand a project. Woven textiles are also very interestin­g in the way each one already has a pattern, which is part of it from the time it's created. A big wall with a curtain or a seat with various materials and textiles — they are kind of continuous, alive in a way.

WWD: You studied under Achille Castiglion­i, who always said, “If you’re not curious, forget it. If you are not interested in others, what they do and how they act, then being a designer is not a profession for you.” How did this impact you? P.U.:

He always reminded us of that and it's something that is quite clear if you want to pursue a creative path and do something. Obviously you have to have a capacity of observing and listening. You must really attract and try and understand and then see the other side to get answers. I speak with people and they say, “We are going to have a solution” for that briefing. But perhaps we just open the door to an argument which is going to give us room to breathe. I like when people understand that it's not just the goal and how to solve it with regards to a product, but it's about people being open to understand­ing that the path of possible creativity.

WWD: What was one of the biggest design challenges for you and how did you solve it? P.U.:

I did a hotel a few years ago and we were on the Caribbean island of Vieques [off Puerto Rico's eastern coast] that really didn't have anything [materials] on it. There was no way to make things arrive and it was so complex to reuse anything that was there, such as ceramic and wood. We had a problem with a bathtub and there was a container coming from Italy with some things that were so important for that moment and Agape, an Italian company, made us a bathtub that was made in metal out of very simple tin and at the last minute they arrived and we solved the problem. It's beautiful how… sometimes needs turn into the beginning of a relationsh­ip and we have been working for them more than 20 years now. We've had many beautiful stories like this.

WWD: How would you define this artistic age we are living through, defined by the design world? P.U.:

Artists are always the first antennae for understand­ing and we are a world of designers, which is very near to the world of art. We work and are always thinking and re-thinking problems… the briefings… the solutions and what it means to solve things and how circularit­y comes into play and what we are doing. There are a lot of things on our path … But if you ask me…. there's this book by Jeremy Rifkin, an economic and social theorist, which is

“The Age of Resilience.” We are moving on a radical wave and rethinking the concept of time and space, refocusing the kind of age of resilience against the age of progress. It's beautiful because efficiency is not really as important as adaptabili­ty.

WWD: In this Age of Adaptabili­ty, how is the industry point of view changing? P.U.: I think the idea is to have a path that involves empathy and biophilia, which is certainly crossing our minds as to how to approach everything. I think it's obviously complex and there are other arguments on sociology and philosophy that are crossing paths and then there's technology. Technology is just a tool. I think that design is education for young generation­s and it's interestin­g because it's a way of thinking that is a discipline or a way of life because it always provides the right attitude as to how to rethink things in a pivotal moment. From the moment we are awake in the morning… you know I read the news on my iPad and I say “OK, here we go today again.”

WWD: From your projects spanning from designing furniture for Cassina to designing the interiors of a yacht for Sanlorenzo, what sort of way of life are you trying to promote? P.U.:

I think there's no answer to this. It's about the path. You need the elasticity to grow into your many contradict­ions. In this moment it is very important to be open to this amid those moments of disruption… I think within the time we are living, there is a lot of hybridizat­ion and spaces with a lot of experience­s and functions that cross the way we live, our public and our private lives and this is very important. Those shelters are more permeable and I think that it's interestin­g that they were going to be more focused on service than objects.

WWD: What is shelter to you? P.U.:

They aren't solid anymore… our old constructe­d walls, because today we have digital shelters. The digital and the physical both have different metrics but we have to be open to understand­ing and rethinking and being elastic. For example, textiles. Textiles could have a very important voice in this passage to new shelters. I think it's more about mobility and density and the traditiona­l way of creating our limits.

WWD: What materials are you most excited about now? P.U.:

I think any redefiniti­on of material, which is biomateria­l, is fundamenta­l. We have to create with new material from bioplastic, to bio waste materials for bricks or fabrics. At the same time there is a lot of research out there and the universiti­es and companies are at just the beginning of a long path in their research of bio materials.

WWD: You talk a lot about a path. Was there an instance that really changed your path? P.U.:

A few times things didn't arrive in the right place and they weren't as good as I thought they should be and we didn't achieve the right solution. I think those things made me grow a lot. It's really important that you enjoy the process. You need to have this resilience or getting into the process of re-thinking and rethinking. Take designing a chair, for example, which is a solution for rest…. They've been done for so long but there are always new ways of sitting and there are new ways about using other materials. It's not about the seat, it's about the way of living that thing.

 ?? Patricia Urquiola ?? A preview photo of Studio Urquiola's upcoming 1,000-square-meter centerpiec­e that will be unveiled at Heimtextil 2025.
Patricia Urquiola A preview photo of Studio Urquiola's upcoming 1,000-square-meter centerpiec­e that will be unveiled at Heimtextil 2025.

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