Crafting Careers
dress. To showcase the collection, plant enthusiast Christopher Griffin, aka Plant Kween, and plant doctor and stylist Maryah Greene were featured in the campaign in the blooming Brooklyn Botanic Garden.
“Florals are integral to the Ted Baker design DNA and we couldn’t think of a better way to celebrate the recent launch of our newest store in DUMBO than to partner with Brooklyn Botanic Garden, a venerable Brooklyn cultural institution, that shares with the British a love of gardening and nature,” said Fiona Zeman, head of press and marketing for North America. “We were inspired by Maud Purdy’s incredibly scientific illustrations of beautiful crabapple blossoms, the fruit themselves being a symbol of joy and endless possibilities across both British and American culture.”
Ted Baker has opened a 2,442- square-foot store on Front and Washington Streets in the DUMBO section of Brooklyn. In keeping with the floral theme, the store features a botanic- inspired mural,
“I Beg Your Garden!” by DUMBO- based British artist and illustrator Patrick Vale.
The capsule is now available on the Ted Baker e- commerce site as well as in all its U. S. and Canadian stores. Price points range from $ 125 to $ 295.
Authentic Brands Group purchased the Ted Baker brand in August 2022.
The company’s U. K. and European businesses are in the process of being shuttered after being placed into administration following a break with a
local operating partner, but the U. S. arm of the business remains unaffected. Authentic is seeking another partner for the businesses in Europe.
— JEAN E. PALMIERI
Emilia Wickstead is going into education — sort of.
The London- based designer spoke to a group of students at the Yale Law Society in Connecticut last Friday, about building her brand, designing for women and craftsmanship.
Wickstead delved deep into the foundations that helped establish her label, speaking about starting with a bespoke madeto- measure model that focused on uplifting women through design.
“I worked in my first store for the first five years working and serving every woman that came in the store, so that was a pure education for me,” Wickstead told the students.
The designer opened her first shop in London’s Belgravia in 2009, a year after starting the brand.
Wickstead’s label is known for its colorful designs across ready-to-wear, accessories and homeware.
During the talk with Yale students, the designer said that craft is a key part of her creations and she mastered it with the guidance of her mother.
“Yes, I learned a lot at university, but she really taught me. The beauty of a garment on the outside, and that it should be just as beautiful and well made on the inside,” she said.
Wickstead graduated from Central Saint Martins in 2007.
Born and raised in New Zealand until the age of
14, Wickstead said she is living her “childhood dream” of designing menswear uniforms for pilots and crew members of Air New Zealand.
She also touched on entrepreneurship, explaining that if fashion designers want their clothes to sell, it’s key to maintain a business mind alongside their creativity.
“My advice would be to keep your head down, focus on what you’re doing and do it extremely well, and everything will come to you. Everything will eventually come,” she added.