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Cascale Names Under Armour’s Colin Browne as CEO

The organizati­on behind the Higg Index brought the manufactur­ing and supply chain expert on board following a six-month search.

- BY RHONDA RICHFORD

PARIS — Former Under Armour chief executive officer Colin Browne will take the reins of Cascale, formerly known as the former Sustainabl­e Apparel Coalition, to lead the organizati­on through its next phase.

During his eight-year tenure at Under Armour, he also served as chief operating officer, and held key supply chain, factory management and sourcing roles. Prior to Under Armour, Browne served as managing director of Asia sourcing for VF Corp.

Browne also served as chair at the American Apparel and Footwear Associatio­n.

Those hands-on roles have laid the foundation for this move, Browne said.

“It felt as if this was a coming together of all the things that I've done in my career, and a way in which perhaps I can use the skills, the experience­s and the credibilit­y, hopefully, that I bring to the role to help move the industry forward in a meaningful way,” he told WWD.

Browne steps into the position following the departure of former chief executive officer Amina Razvi last December. Her departure followed the 2022 controvers­y, which saw the group “pause” the use of its Higg Materials Sustainabi­lity Index, a consumer-facing impact product labeling rating that was widely used by brands, after being hit with greenwashi­ng claims.

The index has undergone an evolution since the controvers­y, which integrated new scoring criteria such as incorporat­ing factory data and life-cycle assessment­s, among other adjustment­s.

Browne says the index continues to remain “robust” and does not foresee any structural changes to the Higg suite of tools or the group's strategic plan.

“We have an amazing tool with the Higg Index,” he said. “How we continue to drive change by utilizing the tools we have, and helping the industry align behind those things, is incredibly important….It's by far the best tool out there for us to move forward with what we're trying to address. And we'll take the feedback, and we'll adjust as we've done in the past.”

The group is continuing to reform its suite of tools. A third-party review of the Higg brand and retail module will be conducted later this year, and the

Higg facility environmen­tal module will undergo a third-party review in 2025.

Overall, Browne identifies the biggest challenge to the fashion industry as dealing with Scope 3 emissions in the supply chain. The group's more than 300 members make up half the global apparel supply chain. Asos, Uniqulo parent company Fast Retailing, Zara parent company Inditex and Kohl's are among the groups members.

Browne said the group's decarboniz­ation program that pushes for members to achieve a 45 percent reduction in their GHG emissions by 2030 and moving its members to science-based targets will continue to gain momentum. Nearly 51 percent of the group's members are now committed to the science based targets, he added.

The organizati­on's previously revealed strategic plan outlined intentions to take on a more activist role, including working on impact programs and expanding partnershi­ps with brands to finance programs, such as phasing out coal at the manufactur­ing level.

Browne also plans to build on the group's corporate sustainabi­lity guidelines, circular product design and responsibl­e manufactur­ing initiative­s as the group seeks to develop new accountabi­lity measures.

One change is that the group is continuing to expand the Higg Index into the area of home furnishing­s and explore other goods.

“At the moment the idea of kind of inching it out, elbowing our way into a little broader part of the supply chain feels as if it's the right approach,” he said about

the new category.

Browne believes Scope 3 emissions are the biggest challenge facing the fashion industry, and sees Cascale's partnershi­ps with manufactur­ers is a the “biggest opportunit­y” for the group.

“From a sustainabi­lity perspectiv­e, the industry has other problems it needs to solve with regards to how to think about recycling and regenerati­ve supply chains, but that's not immediatel­y on the roadmap for Cascale, but we will work with other partners across the supply chain to work through how do we help support that cause.”

Cascale will host the Manufactur­er Forum in Shanghai on June 28, and the organizati­on's own annual meeting in Munich from Sept. 9 to 11.

 ?? ?? Colin Browne
Colin Browne

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