WWD Digital Daily

The Solstiss Academy Sponsors U. S. Fashion School Design Competitio­n Using French Lace

The Solstiss program culminates in an exhibit of the winning students' work in France.

- BY LISA LOCKWOOD

The Solstiss Academy, which Solstiss USA began at the beginning of the school year to teach fashion students in the U.S. about the history of French lace, will culminate with an exhibit of their work in France this fall.

Solstiss Academy was initiated by Francois Damide, chief executive officer of Solstiss Inc. Students were given the opportunit­y to create three looks using Solstiss lace. Solstiss Academy's participat­ing schools for the 2023-24 academic year are Fashion Institute of Design and Merchandis­ing of Los Angeles; Fashion Institute of Florida; Istituto Marangoni Miami; Kent State University; Otis College of Art & Design; Parsons School of Design, and Savannah College of Art and Design.

Damide presented to each school a masterclas­s on the History of French

Lace, bringing students to understand the importance of this handmade textile and to introduce the sponsoring program.

A total of 67 students participat­ed in this program, where Solstiss donated a total of $55,000 of lace for students to design their garments. Throughout the process, there was coaching to ensure that working with lace was done smoothly. Each student is assessed on creativity, innovation, craftsmans­hip and overall aesthetics.

The Solstiss Academy jury will award all participat­ing students' The Leavers Lace Expert Diploma, and the top students will receive lace prizes valued at $33,000 in total.

Finally, winning garments from each school (about 14 looks in total) will be sent to France for a special exhibit at the Lace & Embroidery Museum of Caudry in Northern France that will take place from mid-October 2024 to mid-January 2025. Caudry is the largest French center of traditiona­l Leavers lace making, which started back in 1834. The exhibit celebratin­g American fashion in France will be the first in the French lace history.

Damide said this was the first year they created this academy and worked with seven schools. Previously, they worked with Parsons School of Design. He said he's been traveling to all the schools to do the judging. For each school, the first place winner will receive $3,000, the second place winner will get $1,500 and the third place winner gets $500. One school only had one winner.

Asked about the quality of the students' work, Damide said, “Unbelievab­le. The goal of this is to give an opportunit­y for young students to work with couture textile that they may not have an opportunit­y in their career. We want them to think outside the box and be super creative. The outcome has been absolutely amazing,” he said.

For example, two students from Otis College created an outfit inspired by a video game called “Blizzard.” They used lace in the characters' clothing. “It's something totally different and very refreshing,” he said.

Damide said he plans to do the program again next year and hopes to add more schools.

Solstiss, which is headquarte­red in Caudry, Northern France, is the world leader in French lace creation and manufactur­ing since 1879. Their expertise has been passed down from generation to generation without leaving the ateliers. Solstiss opened a subsidiary in New

York's Garment District in 1986, and an L.A. showroom in 2000 to be closer to its California customers. Since 2022, it has operated an L.A. showroom at the Row DTLA, which it shares with Malhia Kent, the French tweed novelty house.

In February, Solstiss USA set up the Solstiss Boutique at the California Market Center in L.A.'s Fashion District for quick purchases.

As reported, Solstiss has annual global revenues of about $21.6 million, and its largest market is in Italy, Damide said in a WWD story in February. Damide said Monday the U.S. market accounts for $2 million in revenues.

Damide said Dua Lipa wore an all-black lacy Marc Jacobs look to the Met Gala last week, featuring Solstiss lace. The outfit included a corset under a lace layer and a gathered see-through lace maxiskirt.

 ?? ?? A design by Bella Jean Conner from Fashion Institute of Design using Solstiss lace.
A design by Bella Jean Conner from Fashion Institute of Design using Solstiss lace.

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