Re­cy­cling video earns awards

Yuma Sun - - NEWS - FROM STAFF RE­PORTS

A video pro­mot­ing aware­ness of Yuma’s curb­side re­cy­cling pro­gram is earn­ing awards.

The National As­so­ci­a­tion of Telecom­mu­ni­ca­tions Of­fi­cers and Ad­vi­sors awarded the city’s 30-sec­ond video sec­ond place in the cat­e­gory of Pub­lic Ser­vice An­nounce­ment for op­er­at­ing bud­gets un­der $200,000. NATOA is a lo­cal gov­ern­ment pro­fes­sional or­ga­ni­za­tion that pro­vides sup­port to gov­ern­ment agen­cies.

This fol­lowed win­ning an Award of Ex­cel­lence ear­lier in the month with the City/ County Com­mu­ni­ca­tions and Mar­ket­ing As­so­ci­a­tion in the PSA cat­e­gory for cities with pop­u­la­tions un­der 100,000 at its an­nual con­fer­ence and Savvy Awards cer­e­mony.

Of­fi­cials hon­ored the video’s direc­tor, Ge­off Mont­gomery, dur­ing the reg­u­lar meet­ing of the Yuma City Coun­cil on Oct. 4.

The video runs as a pub­lic ser­vice an­nounce­ment on the gov­ern­ment ca­ble chan­nel, City 73, as well as on­line and on lo­cal broad­cast and ca­ble sta­tions.

Fea­tur­ing a young child ex­cited to see the city solid waste and re­cy­cling driver on his route, the video PSA is help­ing to launch the “Out of the Green, Into the Blue” cam­paign, stim­u­lat­ing aware­ness of the city’s curb­side re­cy­cling pro­gram.

Mont­gomery, the city’s video pro­duc­tion and op­er­a­tions spe­cial­ist, shot, pro­duced and di­rected the video.

In the com­ing weeks, res­i­dents will be asked to share what items they’ve learned they take out of their green (trash) bar­rels and in­stead place into their blue (re­cy­cling) bar­rels on the city’s of­fi­cial Face­book, Twit­ter and In­sta­gram ac­counts. Weekly fea­tures dur­ing the City News Thursday ra­dio pro­gram on KCYK AM 1400 will ask lis­ten­ers to de­ter­mine whether a par­tic­u­lar item re­cy­cles or not.

This year, the city’s solid waste di­vi­sion com­pleted de­liv­ery of green bar­rels to re­main­ing sin­gle-fam­ily homes re­ceiv­ing the city’s res­i­den­tial solid waste ser­vice, re­duc­ing shared bar­rels to a few lo­ca­tions with multi-fam­ily dwellings and com­plet­ing the con­ver­sion of waste pick­ups in al­leys to waste and re­cy­cling pick­ups on street curbs.

For some fam­i­lies, ad­di­tional use of the re­cy­cling bin may be cru­cial to man­ag­ing the avail­able space in the garbage con­tain­ers be­tween weekly pick­ups.

More in­for­ma­tion on the city’s solid waste and re­cy­cling ser­vice can be found on the city’s of­fi­cial web­site, www. yu­maaz.gov, and click­ing on “Pub­lic Works” un­der the “De­part­ments” head­ing.

PHOTO BY MARA KNAUB/YUMA SUN

OLIVER MONT­GOMERY (THIRD FROM RIGHT) is all smiles while Deputy Mayor Gary Knight (left) and City Ad­min­is­tra­tor Greg Wilkin­son (cen­ter) honor his dad, Ge­off Mont­gomery, who shot, pro­duced and di­rected an award-win­ning video that helped launch the “Out of the Green, Into the Blue” cam­paign about the city’s curb­side re­cy­cling pro­gram. Oliver stars in the video, which runs as a pub­lic ser­vice an­nounce­ment. The of­fi­cials rec­og­nized Mont­gomery dur­ing the reg­u­lar meet­ing of the Yuma City Coun­cil on Oct. 4.

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