Recycling video earns awards
A video promoting awareness of Yuma’s curbside recycling program is earning awards.
The National Association of Telecommunications Officers and Advisors awarded the city’s 30-second video second place in the category of Public Service Announcement for operating budgets under $200,000. NATOA is a local government professional organization that provides support to government agencies.
This followed winning an Award of Excellence earlier in the month with the City/ County Communications and Marketing Association in the PSA category for cities with populations under 100,000 at its annual conference and Savvy Awards ceremony.
Officials honored the video’s director, Geoff Montgomery, during the regular meeting of the Yuma City Council on Oct. 4.
The video runs as a public service announcement on the government cable channel, City 73, as well as online and on local broadcast and cable stations.
Featuring a young child excited to see the city solid waste and recycling driver on his route, the video PSA is helping to launch the “Out of the Green, Into the Blue” campaign, stimulating awareness of the city’s curbside recycling program.
Montgomery, the city’s video production and operations specialist, shot, produced and directed the video.
In the coming weeks, residents will be asked to share what items they’ve learned they take out of their green (trash) barrels and instead place into their blue (recycling) barrels on the city’s official Facebook, Twitter and Instagram accounts. Weekly features during the City News Thursday radio program on KCYK AM 1400 will ask listeners to determine whether a particular item recycles or not.
This year, the city’s solid waste division completed delivery of green barrels to remaining single-family homes receiving the city’s residential solid waste service, reducing shared barrels to a few locations with multi-family dwellings and completing the conversion of waste pickups in alleys to waste and recycling pickups on street curbs.
For some families, additional use of the recycling bin may be crucial to managing the available space in the garbage containers between weekly pickups.
More information on the city’s solid waste and recycling service can be found on the city’s official website, www. yumaaz.gov, and clicking on “Public Works” under the “Departments” heading.