Too big to sell: Airbus bids adieu to superjumbo A380
TOULOUSE, France — To passengers, the A380 feels immediately different — spacious, smooth and oddly elegant for a jet so gargantuan. Yet to Airbus, it’s become a burden so super-sized that the European manufacturer is ending its production for good.
The A380 is simply too big to sell. With funereal faces, Airbus CEO Tom Enders and other executives made a stunning yet long-anticipated admission Thursday that it was the wrong product at the wrong time, created to feed a demand for 800-seat jets that never materialized.
Less than 14 years after its maiden flight, barely a decade after it started carrying passengers, the A380 is being mothballed.
Just 17 more of the planes will be completed, wrapping up in 2021. Emirates, its last and most loyal customer, said Thursday it’s switching to smaller planes instead.
Distraught fans — even within Airbus’ own ranks — decried the decision. Unions in Britain, Spain and France fear for the 3,500 jobs Airbus says it might threaten.
One of the jetliner’s first test pilots took a more philosophical view. While he’s “feeling a bit sad” about the news, Claude Lelaie says the giant plane will be remembered for pushing the barriers of aviation, like the supersonic Concorde.
“Both made history and allowed progress, technological progress,” he told The Associated Press from the southern French city of Toulouse, the cradle of Airbus’ worldwide operations. “That’s business — you have to ensure the success of the company.”
This isn’t how things were supposed to pan out for the world’s biggest passenger jet.
Development talks for the plane began in 2000, meant to be Airbus’ 21st-century answer to rival Boeing’s 1960s-era 747, and one of the most ambitious endeavors in aviation. Its Rolls Royce engines were quieter than ever, far out on the extralong wings. Carbon-fiber technology was used for the body to make it lighter and easier to maneuver. Its double-decker construction allowed room for bars, duty-free shops and even showers.
Lelaie was a co-pilot aboard the maiden flight of the superjumbo in 2005, 101 years after the Wright brothers’ first flight.
Despite its huge size and weight, he called the A380 a “very nice aircraft to fly” — even on special low-speed flights when they deliberately stalled the plane to test its reactions.
Then French President Jacques Chirac hailed the plane as “a symbol of what Europeans can do together.” Airbus’ then chief salesman, John Leahy, called it “game-changing” for the industry.
Yet to detractors, the A380 smacked of hubris, a vanity project by managers who saw bigger as better despite an uncertain market for a plane so huge that airports had to modify their runways and gates.
It faced repeated production setbacks and cost overruns. Order cancellations led to a restructuring at Airbus that saw thousands of job cuts.
One emblematic problem: a standoff between German and French engineers over which software to use to design the cockpit. The company lost a quarter of its market value in a single day in 2006 when the resulting delays became public.
Enders says the A380 wasn’t a flight of folly but a carefully studied gamble.
“We didn’t stumble into it,” he said. “Little did we know how the world would look in 2010, in 2019.”
Airlines in fact seemed more interested in midsize planes for regional routes, notably in Asia, where travel within the region has boomed in recent years. Even on longer routes, airlines seemed to prefer smaller planes that were easier to fill.