After 75 years, icon still has lessons to share

Smokey Bear has taught millions, yet message is still appropriate

Smokey Bear is a legend, an instantly recognizable icon for generations of Americans. In fact, for many, he’s a voice of childhood, part of the Saturday morning cartoon ritual. And this week, he celebrated his 75th birthday. According to The Associated Press, “Smokey Bear was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for a fire prevention campaign. At the time, federal officials feared the nation’s national forests could become targets as the country was deep into World War II.”

His original message was “Smokey Says — Care Will Prevent 9 out of 10 Forest Fires,” according to his website, SmokeyBear.com.

In 1947, that message was updated to the familiar “Remember... Only YOU Can Prevent Forest Fires.” In 2001, it was again updated to its current version of “Only You Can Prevent Wildfires,” the SmokeyBear.com site notes.

The first Smokey Bear poster was created by artist Albert Staehle, and depicted a bear pouring a bucket of water on a campfire, SmokeyBear.com reports.

Despite the passage of time, Smokey’s message is still relevant. SmokeyBear.com reports that in 2018, 89% of wildfires were caused by humans.

Today, Smokey’s website offers tips about campfire safety and burning debris in the backyard, but the message has expanded to other controllable fire concerns.

Improperly maintained vehicles, for example, pose potential dangers. Dragging a chain can lead to sparks, which in turn could start a blaze. Same with exposed metal rims on low-pressure tires, or hot exhaust pipes parked over dry grass or brush.

Lawn care is another category of concern. Smokey notes that sparks from lawnmowers and power equipment can start fires, and offers safety tips to prevent such occurrences.

Even after 75 years, Smokey still delivers important lessons for all ages. He was a smart marketing decision that has truly had an impact on America.

Happy birthday, Smokey Bear!

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