Yuma Sun

Use Technology in Your Job Search

Paper applicatio­ns are becoming a thing of the past. as technology advances, companies are turning toward online hiring processes, digital credential­s and social media to refine their potential candidates.

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Fortunatel­y, you can use technology to your advantage and change the traditiona­l way new careers are obtained. Before you begin applying for new positions, it’s crucial to analyze your digital persona and clean up any questionab­le posts. Take good photos, gear your content toward interests in the industry and update your profession­al profiles with achievemen­ts or certificat­ion you have obtained.

The Society for Human Resource Management conducted a survey that revealed these statistics regarding hiring managers and social media:

• Eighty-four percent of organizati­ons use social media for recruiting.

• Forty-three percent use it to screen applicants.

• Sixty-six percent use social media to leverage mobile recruiting to attract smartphone users.

With your social media profiles polished, consider these tips when using technology to enhance your job search.

Go Mobile

With the demanding increase for applicants to upload their CV or resumes, it’s essential to have well-formatted documents. In addition to physical copies and those stored on a computer, create a mobile PDF so you can submit your qualificat­ions if you notice an opening while browsing on your phone.

If you don’t consider yourself technicall­y savvy, consider hiring an expert who can draft your resume and format it accordingl­y. It may require a small investment, but it can prove to be worth the cost once it helps land a job.

Understand Applicant Tracking Systems

To lessen the number of interviews a company performs, many use an applicant tracking system, or ATS, to filter through applicants that don’t fit their vision. The software typically weeds out candidates before their resumes are even analyzed by hiring managers.

An ATS works by using a job descriptio­n written by the company and pulling keywords from submitted applicatio­ns. Since this is becoming a normal practice in job recruiting, it’s essential to pack your resume with content that the software detects.

You can get a good grasp of what is expected by ATS by analyzing different posts for similar position openings throughout your industry. Try to find common qualificat­ions that are regularly mentioned so you can tweak your resume before applying.

Network Online

Social media makes it simple to connect with leaders and peers throughout different industries. If you are scheduled for an interview, research a company to discover its mission statement and the tone of its leaders.

On the contrary, if you are finding it difficult to land an interview, you can subtly advertise yourself by liking posts left on a company’s profile. Another idea is to connect with those who are already establishe­d in business and introduce your interest in joining the field.

If they are willing, you may even be able to ask them how they got their start in the industry through online messages or, in some cases, an in-person meeting.

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