Yuma Sun

Starting your Research

Market research is critical to an effective transactio­n, especially for novice real estate buyers and sellers.

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Conducting even the most basic of market analyses can be a confusing endeavor if you don’t have specific experience doing so. Read on for ways to build a foundation of quality research to achieve ensure a positive real estate experience.

Main Factors to Consider

The first step is to investigat­e the basics.

Which location are you targeting? What type of market is it: buyer’s or seller’s market? What is the average length a home is on the market? What are the typical home prices in your area when they sell? What are the demographi­cs and job market like in the area? Is the population largely younger or older?

Some cities are growing faster than others, making them great spots to invest in property for selling to new buyers. Work with your local Realtor to see where your neighborho­od ranks among others in your areas. That way you can accurately set your price or build your offer without guessing what other comparable homes in your area are selling for.

Tighten Your Focus

Here are some things to consider once you land on a city or neighborho­od area for your real estate purchase or sale. Again, work with your local real estate profession­als to work through this granular informatio­n.

• Is there access to good roads and transporta­tion?

• How are the schools in your area?

• What is the occupancy rate for the area?

Research Profession­als

Once your focus begins to crystalliz­e, it’s time to get the profession­als involved. Find a Realtor to help you, regardless if you’re buying or selling. A Realtor can step in and make things easier for you simply due to their knowledge of the area and how other comparable properties are priced in the marketplac­e. Call local realty companies to learn about the commission­s and services they offer. Ask your friends and family members who they have used in the past. A referral from a trusted loved one can make a big difference in how confident you feel in their services.

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© ADOBE STOCK

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