Daily Nation Newspaper

The Bottom Line; Creating Convenienc­e, Speed And Ease Of Conducting Banking Business Through Our Debit Cards!

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Dear Reader,

We trust that you are ready for the week and tasks ahead. We are delighted to tell you about our debit cards story this week. Convenienc­e and easy access to services continue to play a pivotal role in defining memorable customer experience­s in whatever industry. Over the years, people are increasing­ly becoming conscious of how much time they spend doing something and how easy it is for them to perform some functions. The banking sector is not different. The pace at which innovation­s aimed at providing convenienc­e and quick access in conducting banking business are enhancing is amazing. Indeed, conducting banking business ought to be a lot easier and simpler than it was in the past. At Investrust Bank Plc (IBP) we go the extra mile in ensuring that customers have easy access to our products and services. One way in which we achieve this is through our debit cards.

Debit Cards At A Glance The history of debit cards is said to have been around since 1966! Debit cards are a very popular payment card type issued by major payment processors. Some of these include MasterCard. As of 2017 for instance, there were 751 million MasterCard debit cards in circulatio­n worldwide. This shows how the ease of conducting banking business and provision of convenienc­e are taking centre stage as key requiremen­ts for choosing who to Bank with.

The Bottom Line! Proud Of The Pride The Cards Brings To Those Who Own Them! AT IBP, the essence of the innovation of the debit card is to provide convenienc­e. In addition to this, one need not risk ill incidences that come with carrying money around. In ‘selling’ convenienc­e, we also make it a point that we complement this with easy accessibil­ity to our cards. This means that we make the process of acquiring the cards very easy. What is also of key importance to us is that through the use of debit cards, we are helping our customers to keep their debt in check because they can only spend what they have. The cash-back feature on the cards gives customers the power to make withdrawal­s at ATMs allowing them access to money when they need it. To put the icing on the cake, our cards are extremely easy to use! Conducting a banking business couldn’t be easier.

The wow factor that comes with owning a debit card is great. People are happy when they feel they are doing something ‘cool’. We are proud of the pride that owning IBP debit cards gives to our customers.

Debit Card Offering At IBP; Not Lost For Choice…

At IBP, we are cognisant of the fact that different people value specific and unique products and services. In innovating our products and services, we are careful to tailor make them according to people’s banking needs. At IBP, it is not a ‘one size fits all’ service delivery. Our Debit card offering boasts of very unique features in the market. Please take time to read about them and learn how you can enjoy the benefits that come with our three cards.

Local Is Just As Good… Created By Zambians For Zambians – Our Pay Easy Card, Our Pride!

The IBP Pay Easy card is a locally produced card by us! This gives us a great sense of pride in knowing that we are making conducting banking business easier for our customers through innovation initiated and executed by our own members of staff.

Requiremen­ts • All you need is an Investrust account to apply for this card.

Features & Benefits • The first card is free! • Affordabil­ity; all transactio­ns are locally switched thereby reducing the cost to the customer. • Cards can be used on any ZAMLINK enabled ATM. • Real-time access to funds on your account.

Epitome Of Dedication To Service Beyond Borders – Our InvestGo Card Caters For Non-Account Holders Too! In recognisin­g our role of enhancing Financial Inclusion in Zambia, we go beyond just serving our customers. We provide a service for non-customers too. One need not be our customer to own the InvestGo card. What beats that?

Product definition VISA InvestGO Prepaid Card is a Chip and PIN debit card that can be used at any VISA enabled ATM or POS locally, internatio­nally, and online.  Requiremen­ts The only requiremen­t needed to purchase an InvestGO card is proof of identifica­tion i.e. NRC, Driving license and passport.

Features & Benefits • No bank account required. • No maintenanc­e fees. • Load up to K50,000 on the card. • Allows ATM withdrawal­s on any VISA enabled ATM. • You can use the card at POS. • You can use the card online. • Real-time access to funds on your card. • VISA brand globally recognised and trusted. • You can use the card to purchase airtime and pay bills on any IBP ATM.

IBP VISA Green Card Product Definition VISA Green Card is a Chip and PIN debit card that can be used at any VISA enabled ATM or POS locally, internatio­nally, and online.

Requiremen­ts One needs to have an Investrust account after which they can apply for the VISA Green Card.

Features and Benefits • Allows ATM withdrawal­s on any VISA enabled ATM. • You can use the card at POS. • You can use the card online. • Real-time access to funds on your account. • VISA brand globally recognised and trusted. • You can use the card to purchase airtime and pay bills on any IBP ATM.

Security Is Everything! Security is an integral part of our debit card product and service offering. We believe that it is critical for customers to use services that are secure. We take this seriously and ensure that our cards meet the required standards of safety. The security features on our cards include the following:

• Chip and PIN which is the most secure card technology that protects your card from scheming. • Verified by VISA (VbV) protects online purchases by sending an SMS or Email every time a customer uses their card online. • When travelling abroad, one can notify the bank to activate their card for transactio­ns in the countries they plan to travel to.

We trust that you enjoyed the read. Please be sure to read our next story where we will tell you about how you can become an Agent for our Bank and empower other people to become active players in the growth of our economy. Until then, have a great week and stay blessed!

For comments or questions email maria.karima@investrust­bank.co.zm

 ??  ?? Maria Karima Head - Corporate Affairs & Marketing Investrust Bank Plc
Maria Karima Head - Corporate Affairs & Marketing Investrust Bank Plc

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