PF approves Pabwato Brand shop initiative

THE ruling Patriotic Front secretary general, Davies Mwila has approved the "Pabwato Brand Shop" an innovation to popularise the party's regalia and support local fashion designers and tailors.

The approved retail shop, an innovative idea by business woman and entrepreneur, Mary Nampungwe, will create a clothing line and sell fashionable everyday clothes.

This approach is widely used by airlines, car makers, and others to popularise their brands by crafting everyday branded fashionable clothes.

With this approval, Pabwato Brand Shop will initially open in Lusaka and Copperbelt and the retail brand shops will later be rolled out across the country.

This is an innovative idea to make fashionable clothing line to appeal to especially young people.

"The PF party is a popular brand in Zambia and its presence in Zambia is long-term. To ensure that its appeal to the masses and all classes in society is maintained, we came up with this innovation.

“We want members and supporters of the party to confidently walk in a shop and buy the regalia of their choice. Our designs have gone beyond t-shirts and chitenges. This action also promotes tolerance among political players. We are also creating financial opportunities to local designers and tailors across the country,” Ms. Nampungwe.

The African National Congress (ANC) of South Africa has similar shops. The Shop will also afford local fabric and clothes designers to pitch their designs for approval by Pabwato Brand Shop management in conjunction with the office of the secretary general.