Use social media to market tourism, youths advised

THE young people in the country should fully utilise social media platforms to market the country’s tourism, the Livingstone Chamber of Commerce has advised.

This must be so in order to reduce the youth’s focus on petty issues such as rising against the Government.

Chamber of Commerce, President Namakau Sianga, advised youths to leverage on the power of internet and social media to market the country’s extraordinary tourism hidden treasures.

She was speaking when she featured on a governance programme on Radio Musiotunya dubbed “Atwaambe” yesterday.

Ms Sianga challenged youths to stop abusing Government on social media but instead bring forward initiatives and campaigns aimed at promoting local tourism attractions.

She said that it would be interesting for youths to exchanging ideas on how local tourism could be improved.

Ms Sianga, who is also the founder of Naleli Women Initiative, further appealed to other stakeholders to get more involved in propelling innovative campaigns to boost the tourism sector in Zambia.

She said that for a very long now, Government had been encouraging Zambians to play a role in marketing the country tourism sector.

Ms Siyanga said it was the role of every citizen to play their part in championing the country’s tourism sector.

And Livingstone Tourism Association (LTA) Chairperson Rodney Sikumba said his association would engage youths and social media influencers to sell Livingstone as a tourism destination.