Daily Nation Newspaper

Keeping The Success Narrative Positive During Difficult Times - Be A Part Of The Story & Empower Others

- For comments or questions email maria.karima@investrust­bank.co.zm

Dear Reader,

We trust that you and your family are keeping safe as we continue to fight COVID -19. This time calls for all of us to be extremely cautious regarding how we go about conducting banking and any other business. It is a time when we are all encouraged to be innovative in the way we do things and are also reminded about taking advantage of ‘opportunit­ies’ that arise. To this effect, we tell our story of one of our services on our product/service offering menu that is not only helping us to protect our staff, customers and members of the public from contractin­g COVID -19 but one that members of the public can take up to change their lives and that of others. Through Agency Banking, customers are able to conduct their business banking nearest to where they are as opposed to them coming to our outlets making their time spent on banking relatively shorter and quicker with minimal interactio­ns with other people. Members of the public can also take up Agency Banking as a business; as Agents of the Bank, individual­s/small businesses can offer the service on behalf of the Bank, and they can, in turn, empower people in their communitie­s by employing them. What beats that? What’s more? By virtue of being a Bank, we are contributi­ng to the enhancemen­t of the National Financial Inclusion (FI); this is expected of us because it is our responsibi­lity and one that we execute with passion and pride knowing that we are helping to change lives for the better.

A Glance At Financial Inclusion (FI) Facts

FI has been a key agenda for sustainabl­e economic developmen­t. Central banks worldwide have come up with initiative­s to enhance Fl in their countries. The story has not been different for Zambia. Following the first publicatio­n of the FINSCOPE survey in 2009, the Bank of Zambia (BOZ), made a commitment through the Maya declaratio­n of 2011 to at least achieve FI of 50% in the medium term from the 37% of Zambia’s population by 2015 (the Maya Declaratio­n is the first global and measurable set of commitment­s by developing and emerging country policymake­rs to unlock the economic and social potential of the 2.5 billion poorest people through greater FI). Although Zambia has done tremendous­ly well in achieving this target, a lot still needs to be done. Through the Maya declaratio­n, BOZ also committed to ensuring that the provision of affordable and appropriat­e banking and financial services were rolled out to all districts of the country. Up until the end of 2011, about seven (7) rural districts of the country had no banking services. This translated into people travelling to other towns and districts to conduct banking business, they would in some instances spend three days or more! FI has attracted and continues to attract growing interest from various stockholde­rs who include academicia­ns, politician­s, business communitie­s, individual­s and the internatio­nal business community. Some studies have identified FI as one of the factors causing widespread rural poverty in countries, especially developing ones. This huge interest in FI exhibits its significan­ce in economic and social developmen­t. It shows a growing and tremendous recognitio­n of FI and justifies that access to financial services has an important role in reducing extreme poverty, boosting shared prosperity, and supporting inclusive and sustainabl­e developmen­t as highlighte­d by the World Bank.

Setting The Tone For Agency Banking Model In Zambia

In an effort to increase FI, organisati­ons such as the Internatio­nal Monetary Fund (IMF), the G-20, Internatio­nal Finance Corporatio­n (IFC), the Alliance for Financial Inclusion (AFI) and the Consultati­ve Group to Assist the Poor (CGAP) have taken an active role at the internatio­nal stage in gathering data and setting standards of various Central Banks. It is critical to note that in defining what FI is, our Central Bank has clearly stated that FI goes beyond having access to finance, it also means having access to financial products and services that are affordable and appropriat­e or suitable for one’s needs. The period between 1990 and 2005 saw banks in Zambia close their rural branches in preference to urban ones. This resulted in people in rural areas being financiall­y excluded. Other factors that have contribute­d to low FI in Zambia include but are not limited to limited financial access for the rural and peri- urban areas, low financial literacy and limited knowledge on the financial sector demand as well as supply and market opportunit­ies countrywid­e. It became very clear along the years that banking services were/are less accessible in rural areas and that there is very low financial depth for bank products among the adult population in Zambia. This called for alternativ­e or branchless banking solutions. This birthed the Agency Banking Model in Zambia. The Agency Banking Model At Work This is an alternativ­e to traditiona­l brick and mortar way of conducting banking business through branches. More importantl­y, it is a solution to bridging the gap between the financiall­y included and those excluded. With this model, banks are able to minimise fixed costs of setting up branches by offering bank products and services through cash merchants and retail outlets in a commercial­ly viable way thereby providing them access to additional revenue sources. Jayanty ( 2012) explains that with the advent of Agency Banking, ’’Financial Inclusion has now come to mean much more than just banking the unbanked. It now refers to the convergenc­e of various bank and non-bank players to provide financial services at a lower cost, wider reach and greater convenienc­e to all end consumers of financial services, unbanked or otherwise.” Through this model, customers are able to access banking services in places that are nearest to them in remote and previously unbanked territorie­s. Agencies offer normal banking services such as cash deposits and withdrawal­s, funds transfers and account opening.

Agency Banking Model – A Success Story For Zambia

Agency Banking in Zambia is among the important initiative­s that BOZ has pledged to undertake to enhance FI. To this effect, BOZ developed a regulatory framework for Agency Banking to facilitate Financial Services Providers to take banking and financial services to all the unbanked parts of Zambia. Many banks have since taken up this challenge and successful­ly so. Some of the success attributed to Agency Banking include the following: Wider customer coverage leading to widened and deepened financial market as well as enhanced customer loyalty. Increased number of bank outlets which has led to enhanced access to financial services, increased financial inclusion and raising overall levels of financial literacy in the country. Increased Access to bank products and services; Agents offer selected banking services offered by banks, thereby increasing knowledge of financial products and services.

Becoming An Agent At IBP

We are proud to partner with small businesses who share our passion for serving. Become our Agent today and enjoy all the benefits that come with it! What is more? You will be empowered to empower other people to be active players in the growth of our economy. Becoming an Agent at IBP is very easy. All you need are the following: • Own registered cash-generating business with a fixed operating environmen­t. Apply to be an Agent! Once registered, we will accord you full support in ensuring that you offer a great service. Please contact any IBP branch nearest to you and join our family of more than 400 Agents spread across Zambia. We trust that you enjoyed this read. Please keep safe by following all health guidelines during this time as we all unite to fight COVID -19. Be blessed and remember to be a blessing to others! Until next week, have a fulfilled and productive week!

 ??  ?? Maria Karima
Head - Corporate Affairs & Marketing Investrust Bank Plc
Maria Karima Head - Corporate Affairs & Marketing Investrust Bank Plc

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