CBU joins tourism promotion
THE COPPERBELT University (CBU) intends promote and improve the quality of the tourism sector in Zambia by introducing a learning programme in hospitality and tourism, Vice-Chancellor Naison Ngoma has said.
Professor Ngoma said the training programme in hospitality and tourism undergraduate programming in the school of humanity and social sciences would start next year.
He said the move would help enhance the tourism sector and contribute to imparting knowledge and skills among people.
Prof Ngoma said the promotion of rural tourism was key to preservation of culture and heritage sites.
He said communities in rural areas had unique culture which must be upheld to promote the country’s rural tourism.
“CBU will next year introduce a training programme in hospitality and tourism in order to enhance the tourism sector and contribute to imparting knowledge and skills among people, a well-designed rural tourism can preserve culture and heritage assets that can contribute to the country’s economic growth,” he said.
He added that rural tourism also had the potential to enhance the
consumption of local products.
Prof Ngoma said enhanced consumption of local products would help to create more demand for the products which increased job opportunities among local people.
He added that to contribute to improving the tourism sector, the institution had also conducted feasibility studies on the Ntumbacushi and Lumangwe falls which could contribute greatly to the development of the tourism sector if they were
promoted.
Prof Ngoma said the studies had been submitted to the relevant authorities for further scrutiny.
CBU, he said, would seek to engage partners that would work with them in developing the two areas once the process was concluded.
He said rural tourism would foster peace among local communities and it was the reason that the university wanted to contribute to the growth of local tourism.