Digital transactions apt yards on course for Africa - Cellulant
DIGITAL payments pose the most significant opportunity of bringing fundamental transformation for African economies.
Cellulant, a Pan-African payments company, has GOLD LAB
therefore, unveiled its new brand and affirms its commitment to partnering with global, regional and local businesses to accelerate Payments’ digitisation across Africa.
The firm has evolved to become more than just a business but an idea and belief that Africa should build Africa’s future.
Cellulant continues to be shaped by a belief that the success of people and businesses in Africa is the foundation of transforming the continent, says Divine Muragijimana, company’s Head of Brand.
This belief, Mr Muragijimana said, had seen Cellulant scale across multiple countries, evolve and innovate around the solutions offered to the market.
“Refreshing our brand identity is both an acknowledgement of a new chapter as a business but also an affirmation that our mission and commitment to Africa still stands,” he said in a statement.
Cellulant is accelerating digital payments adoption by connecting digital money capabilities with yards in the LS- Works are going
the need for businesses to the contractor CONSTRUCTION of and
receive broader payment on site. industrial yards in the
Lusaka options South and Multi- offer sophis“Once that Facility ticated Economic payments experidone, we will
Zone ences (LS-MFEZ) to their consumers. to see SMEs which Cellulant’s will boost acting local Group the zone and participation Chief Executive in the Officer, from there,” Mr area Akshay is expected Grover, to said said. the be company completed had in the over years He also observed next learned 12 months. that it was no the lonneed to increase
Participation ger a question whether incentives to of local investors willing to invest
digital payments would in the economic the zone. Mr
become ubiquitous across zone is currently expressed concern
Africa but rather, how fast low due to, among that Zambia had
it could accelerate the other reasons, the competition from
adoption of local payment minimum investment countries such
options. of US$500,000 which Rwanda, Kenya,
“Therefore, by unifying Egypt, South some locals say is
the payment experiences Mozambique prohibitive.
LS-MFEZ for both Business businesses Zimbabwe and that Development their consumers, we better can incentives. Manager, unlock Francis hundreds of milMr Kunda said Kunda, lions said of consumers minimum and US$ construction allow them works to transact of 000 diginvestment the itally industrial in their yards local context. investors to qualify were currently “We do this on by removing available incentives course. layers of complexity was to an a limiting
Mr already Kunda complex financial local businesses. explained system- that simplifying the however the said industrial way people yards, pay and had get been lobbying once completed, its parent Ministry
paid,” Mr Grover said. would boost local Commerce Trade
Only 38 percent of Afriparticipation in the Industry which
ca’s 1.2 billion population economic zones. talking to Ministry
will have a bank account
He explained in Finance to improve
by 2022, and cash still an interview that incentives.
commands 90 percent of the industrial yards “For investors
all transactions in Sub-Saqualify, one has would enable small
haran Africa. and medium sized invest minimum entrepreneurs However, to set due to US$500,000 the up Covid-19 businesses pandemic, in the some there of the local zone. is a shift towards investors digithat
“That tal payments one is on the driven limiting by factor. table businesses’ and we have need to you stainvest less Citizen bilise Economic their revenues S$500, and 000 you and increased Empowerment preference not be by entitled Commission consumers who to are use contactincentives,” Mr constructing less payment industrial solutions. said.