Zim­pa­pers launches pub­li­ca­tions

Chronicle (Zimbabwe) - - National News - Nqo­bile Tshili Chron­i­cle Cor­re­spon­dent

ZIM­PA­PERS has launched two free sub­ur­ban com­mu­nity news­pa­pers that cover elite Harare sub­urbs as it strives to main­tain its dom­i­nance in the coun­try’s me­dia space.

The Avon­dale Edi­tion and the Bor­row­dale Edi­tion will cover sub­urbs which in­clude Mt Pleas­ant, Ma­bel­reign, Marl­bor­ough, West­gate, Ridgeview, Mil­ton Park, Strathaven and Bluff Hill, High­lands, Green­dale and Chisip­ite sub­urbs.

In a state­ment, Zim­pa­pers Pub­lic Re­la­tions and Cor­po­rate Af­fairs Man­ager Ms Beatrice Ton­hodzayi said the sub­ur­ban news­pa­pers, al­though a new con­cept in the coun­try, is com­mon in the de­vel­oped world.

She said lo­cals from the men­tioned sub­urbs have al­ready shown in­ter­est in the pub­li­ca­tions.

“As it moves to con­sol­i­date its po­si­tion as a leader in con­tent cre­ation and dis­sem­i­na­tion through its var­i­ous plat­forms, Zim­babwe News­pa­pers (1980) Ltd has un­veiled two free com­mu­nity weekly pub­li­ca­tions; run­ning un­der the ti­tle ‘Sub­ur­ban’ in Harare. The two edi­tions, which are ad­ver­tise­ment-driven, are fo­cused on the Avon­dale and Bor­row­dale ar­eas as well as other sub­urbs in the vicin­ity. The view is to grow the foot­print ser­viced by the com­mu­nity pa­pers over time,” said Ms Ton­hodzayi.

She said the pub­li­ca­tions will be led by former Chron­i­cle Editor and South­ern Times Editor Itayi Musen­geyi.

She called on ad­ver­tis­ers to take ad­van­tage of the pub­li­ca­tion which aims at reach­ing their tar­geted au­di­ences.

“It is such a sim­ple con­cept in that if you are op­er­at­ing or of­fer­ing ser­vices that are tar­geted at res­i­dents in Bor­row­dale and sur­round­ing ar­eas; we as Zim­pa­pers have of­fered you a pub­li­ca­tion that is go­ing to reach out to those spe­cific au­di­ences. The fact that the Sub­ur­ban edi­tions are free pub­li­ca­tions also means they will reach out to many peo­ple, which is what ev­ery ad­ver­tiser wants,” she said

Musen­geyi said the pub­li­ca­tions seek to give a voice to res­i­dents by cov­er­ing their re­li­gious, entertainment, sports, aca­demics among oth­ers so­cial is­sues.

“Sub­ur­ban news­pa­pers con­tain ‘hy­per lo­cal con­tent’, which ba­si­cally is com­mu­nity news. We re­alise that peo­ple in com­mu­ni­ties want to read more about what is hap­pen­ing in their lo­cal­ity than what is hap­pen­ing else­where. Through these pub­li­ca­tions; we speak to such read­ers and track their in­ter­ests like how they spend their week­ends and where they like to hang out,” said Musen­geyi.

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