Star FM’s #ZimN­tu­likazi cer­ti­fied suc­cess by lis­ten­ers

Chronicle (Zimbabwe) - - Entertainment - Show­biz Re­porter

STAR FM’S new pro­gramme #ZimN­tu­likazi ( Ntu­likazi be­ing the Nde­bele word for July), which cel­e­brates lo­cal mu­sic, has been cer­ti­fied as a suc­cess by lis­ten­ers.

The month-long cel­e­bra­tion that came to an end last week saw the sta­tion play­ing 100 per­cent Zim­bab­wean mu­sic.

Star FM’s pro­gram­ming man­ager Napoleon Nyanhi said mu­si­cians vis­ited Star FM last month to ex­press grat­i­tude for the ini­tia­tive which saw only lo­cal mu­sic be­ing played on the coun­try’s lead­ing ra­dio sta­tion. Zim­bab­weans who have made a mark in dif­fer­ent fields across the world were also cel­e­brated.

“This helped the sta­tion to gain ground and so­lid­ify our po­si­tion as the ur­ban ra­dio sta­tion that is cham­pi­oning pro­gres­sive things. We ven­tured deep into Zim­bab­wean cul­ture on Wed­nes­day nights. We also fea­tured restau­rants that spe­cialise in tra­di­tional dishes on the Breeze.

“The 326Xpress had a Zim Knowl­edge quiz and the theme cul­mi­nated in the ‘Best of ZimN­tu­likazi’s top ten count­down’ which was hosted by DJ Mox on Fri­day the 29th of July. This was a chart of the best Zim­bab­wean songs in July and on num­ber one was Gary Tight fea­tur­ing Wil­lom Tight with a song called Tight Tune,” Nyanhi said.

He added that a sig­nif­i­cant per­cent­age of Zim­bab­weans who did not know that July was called Ntu­likazi in Nde­bele now knew the word; thanks to the Star FM theme.

Zim­pa­pers’ pub­lic re­la­tions and cor­po­rate af­fairs man­ager, Beatrice Ton­hodzayi said the de­ci­sion by the sta­tion to hon­our all things Zim­bab­wean in July had al­lowed the coun­try to shine. She ap­plauded the sta­tion for al­ways com­ing up with ‘firsts’ that shake up the ra­dio lis­ten­ing ex­pe­ri­ence.

“It’s ex­cit­ing to see Star FM com­ing up with these in­no­va­tive ideas and themes, which al­ways bring ex­cite­ment to the ra­dio lis­ten­ing ex­pe­ri­ence. A lot of peo­ple were scep­ti­cal at first. I saw posts on so­cial me­dia where lis­ten­ers ques­tioned where Star FM would get enough mu­sic from Zim­babwe only to last the whole month, but the sta­tion did it well and what a lis­ten­ing plea­sure it was to hear some songs which were last played ages ago; be­ing played. It put our lo­cal mu­sic on the world map.

“What we are most ex­cited about as a cor­po­rate is that in run­ning with this theme, the sta­tion placed Zim­bab­wean mu­sic, achieve­ments, per­son­al­i­ties and busi­nesses on the map.

“This is in line with gov­ern­ment’s pol­icy to push lo­cal prod­ucts and ser­vices and we are glad that our ra­dio sta­tion; through the ZimN­tu­likazi theme played a part in push­ing brand Zim­babwe,’ she said.

Mean­while, this month Star FM’s theme digs into the seeds of great­ness planted by the lib­er­a­tion war he­roes to ex­pose present day leg­ends. The theme of the month of Au­gust has been dubbed #Legendary.

Newspapers in English

Newspapers from Zimbabwe

© PressReader. All rights reserved.