Min­is­ter: ‘Artistes re­quest your songs on phone-in pro­grammes’

Chronicle (Zimbabwe) - - Entertainment - Bon­gani Ndlovu Show­biz Cor­re­spon­dent

A Place Called Home, Abo Mzala, Gold Dig­gers, Ja­cob’s Cross, Ses’Top La and Za­bal­aza. - @DubeMatutu MU­SI­CIANS who are not get­ting air­play on ra­dio should take part in phone-in pro­grammes avail­able on var­i­ous sta­tions and re­quest their songs to be played in a bid to pop­u­larise them.

This was said re­cently by the Deputy Min­is­ter of In­for­ma­tion, Me­dia and Broad­cast­ing Ser­vices Thokozile Mathuthu in the se­nate.

Re­spond­ing to ques­tions from Mata­bele­land South Se­na­tor Sithem­bile Mlotshwa who had asked if gov­ern­ment had a spe­cific pol­icy to pre­vent DJs from play­ing their favourite mu­sic only, Deputy Min­is­ter Mathuthu said DJs were hu­man be­ings who at times get car­ried away. This was in light of com­plaints that some artistes are not get­ting air­play from most lo­cal ra­dio sta­tions as some DJs pre­fer play­ing their favourite artistes’ mu­sic.

“The pol­icy is there, but the DJs are hu­man be­ings and at times, they’ll fall in love with a cer­tain artiste, thereby keep play­ing their mu­sic.

“There’s a fa­cil­ity that I men­tioned, the phon­ing-in pro­grammes. We hope that those artistes who think that their mu­sic hasn’t been ex­posed much should also take part in the phone-in and re­quest their own songs so that they also get at­ten­tion,” said Deputy Min­is­ter Mathuthu.

She said there was a lot of com­pe­ti­tion on ra­dio sta­tions for up-and-com­ing mu­si­cians to make the cut.

“The prob­lem is there’s so much com­pe­ti­tion in the mu­sic in­dus­try and at times, we find that we don’t have enough time to play mu­sic for cer­tain peo­ple all the time.

“But through the phone-in pro­gramme, peo­ple can phone and se­lect their own type of mu­sic that they want to hear. That’s the rea­son why some of the songs by cer­tain mu­si­cians are not played or maybe that’s why they get very short air­play,” she said.

How­ever, she said once the dig­i­tal­i­sa­tion pro­gramme is in full swing, there would be more tele­vi­sion and ra­dio sta­tions thereby mak­ing it eas­ier for more artistes to re­ceive air­play.

“At the mo­ment, ZBC has com­mit­tees all over the prov­inces where they look at con­tent pro­duc­tion or con­tent, for ex­am­ple, Mon­trose Stu­dio in Bu­l­awayo and other stu­dios. That branch works very hard to see to it that a lot of pro­grammes are placed on broad­cast pro­grammes when we go into dig­i­tal­i­sa­tion.

“We now wish to broad­cast all over so that peo­ple can view what­ever they want. If we can broad­cast for 24 hours, those who pay li­cences and those who want their mu­sic or pro­duc­tions to be played, we will be hav­ing about 12 broad­cast­ing sta­tions.

“I’m sure those who were com­plain­ing that they’re not get­ting enough air­play will be hav­ing more time be­cause we’ll be hav­ing more sta­tions,” she said.

-@bon­ganinkunzi

Christo­pher Kubheka

One of the lucky win­ners of the Club 263 com­pe­ti­tion, Letty Ndlovu, is pre­sented a bot­tle of Black La­bel by Club 263 rep­re­sen­ta­tive Tatenda Gwatidzo

Deputy Min­is­ter of In­for­ma­tion, Me­dia and Broad­cast­ing Ser­vices Thokozile Mathuthu

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