Tele­cel opens more fran­chises

Chronicle (Zimbabwe) - - Business - Mid­lands Cor­re­spon­dent Oliver Kazunga Se­nior Busi­ness Re­porter

MO­BILE net­work op­er­a­tor, Tele­cel Zim­babwe has opened 15 ad­di­tional fran­chise stores across the coun­try as part of its re­tail foot­print ex­pan­sion ini­tia­tive in its bid to ramp up its mar­ket share.

Tele­cel has em­barked on a mas­sive mar­ket drive as part of its ef­forts to woo sub­scribers some of whom ditched the op­er­a­tor in the af­ter­math of Gov­ern­ment’s threat to can­cel its li­cence over al­leged non-pay­ment of fees last year.

The new fran­chise shops are lo­cated in ur­ban, ru­ral and peri-ur­ban ar­eas and cover ar­eas in­clud­ing Harare, Bu­l­awayo, Birchenough Bridge, Murewa, Mu­toko and Gweru.

Hwange, Mvurwi, Chegutu, Kwekwe, Tsholot­sho and Murombedzi are other ar­eas where the fran­chise shops will be lo­cated.

The com­pany’s com­mu­ni­ca­tions and brand­ing di­rec­tor, Mr Obert Mandimika said the open­ing of ad­di­tional fran­chise shops will help im­prove Tele­cel cus­tomers’ ex­pe­ri­ence through in­creased con­ve­nience.

He said: “Fol­low­ing the suc­cess, pop­u­lar­ity and im­pact of the first batch of fran­chise shops, we saw it fit to add more re­tail shops across the coun­try par­tic­u­larly in ar­eas that had lit­tle Tele­cel cor­po­rate re­tail pres­ence. The re­tail ex­pan­sion ini­tia­tive is part of our mul­ti­chan­nel cus­tomer ex­pe­ri­ence strat­egy, which we an­nounced last year”.

Tele­cel now of­fers more than 550 cus­tomer ser­vice points across the coun­try to get closer to its cus­tomers with the lat­est cus­tomer ser­vice cen­tre ad­di­tions.

The mo­bile net­work op­er­a­tor has be­gun up­grad­ing its data net­work in a project that is ex­pected to im­prove data ser­vice qual­ity and cover­age while giv­ing the op­er­a­tor room to in­tro­duce some new ser­vices. — @lavuzi­gara1

To­bacco mop-up sales planned

TO­BACCO mop-up sales will be con­ducted later this month as this year’s crop mar­ket­ing sea­son comes to an end to­day.

Sta­tis­tics from the To­bacco In­dus­try and Mar­ket­ing Board (TIMB) on Wed­nes­day show that 187,7 mil­lion kilo­grammes of the to­bacco worth $551,5 mil­lion have been sold.

Dur­ing the com­pa­ra­ble pe­riod last year, 179 mil­lion kg were sold gen­er­at­ing $526 mil­lion.

“The sell­ing sea­son comes to an end to­mor­row with the mop-up sales sched­uled for Au­gust 23. The du­ra­tion of the mop-up sales would de­pend on the avail­abil­ity of the crop,” said TIMB com­mu­ni­ca­tions man­ager Mr Ishe­unesu Moyo in an in­ter­view yes­ter­day.

This year’s to­bacco sell­ing sea­son be­gan on March 30 with auc­tion sales while con­tract sales opened the fol­low­ing day. The av­er­age price for this year re­mained un­changed at $2,94 a kg.

Last month, Zim­babwe re­vised its to­bacco sales tar­gets from 175 mil­lion kg to 190 mil­lion as de­liv­er­ies con­tin­ued trick­ling in.

Mr Moyo is on record say­ing the rise in to­bacco de­liv­er­ies was a tes­ti­mony of an im­proved per­for­mance by farm­ers.

Mean­while, 56 mil­lion kg of to­bacco have since the be­gin­ning of the year been ex­ported to dif­fer­ent parts of the world gen­er­at­ing $290 mil­lion.

Dur­ing the com­pa­ra­ble pe­riod last year, 59,5 mil­lion kg had been ex­ported rak­ing $321,8 mil­lion. — @okazunga

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