Sidu­miso, Nkanyeziyethu off to Dur­ban Fash­ion Fair

Chronicle (Zimbabwe) - - Entertainment -

SEA­SONED fash­ion de­sign­ers, Sidu­miso Tshuma and Nkanyeziyethu Malunga have been se­lected to be part of this year’s Dur­ban Fash­ion Fair (DFF).

The pres­ti­gious event that runs from Au­gust 30, end­ing on Septem­ber 3 will take place at the In­ter­na­tional Con­ven­tion Cen­tre (ICC) in Dur­ban, South Africa.

An award cer­e­mony for the de­sign­ers, mod­els and those in­volved in the Fash­ion Fair will also be held.

The fair is typ­i­cally at­tended by a host of fash­ion buy­ers, tex­tile com­pa­nies, fash­ion­istas, and many other key in­dus­try play­ers.

Sidu­miso will show­case un­der his cloth­ing brand “Shadow by Sidu­miso” for the third con­sec­u­tive time while Nkanyeziyethu’s cloth­ing brand “Ganu” will be mak­ing its de­but ap­pear­ance.

Zim­babwe’s par­tic­i­pa­tion at the Fash­ion Fair be­gan in 2014 with rep­re­sen­ta­tion from Shadow by Sidu­miso, BlinQ Xclu­sive Jew­ellery, and Ara Kani. Af­ter im­press­ing on de­but, Sidu­miso made his sec­ond ap­pear­ance in 2015 to­gether with Zanele Dube, the founder of ZAH De­signs, and Saneliso Mpofu, the founder of Sanah De­signs.

All the de­sign­ers that have show­cased at the Dur­ban Fash­ion Fair (DFF) passed through the Edgars Young De­signer De­vel­op­ment Pro­gramme, an ini­tia­tive by Hun­nar Man­age­ment Agency and Edgars Stores. They are ex­pected to show­case high qual­ity ready to wear ex­clu­sive col­lec­tions dur­ing their shows.

Their par­tic­i­pa­tion at the Dur­ban Fash­ion Fair is as a re­sult of the re­la­tion­ship be­tween Bulawayo and the EThek­wini prov­ince. Bulawayo has been par­tic­i­pat­ing in the an­nual “Cel­e­brate Dur­ban” since the sign­ing of the Mem­o­ran­dum of Un­der­stand­ing (MOU) in 2002. In 2012, EThek­wini Mu­nic­i­pal­ity — man­age­ment and coun­cil ap­proved the launch of the Dur­ban Fash­ion Fair which is part of the fash­ion de­vel­op­ment pro­gramme that aims at ca­pac­i­tat­ing the lo­cal de­sign­ers, em­pow­er­ing them and en­cour­ag­ing the cul­ture of en­trepreneur­ship, while fa­cil­i­tat­ing ac­cess to mar­ket and networking op­por­tu­ni­ties.

Ev­ery year, 10 young de­sign­ers from Dur­ban Fash­ion Fair are se­lected to at­tend the Mi­lan In­tern­ship Pro­gramme and other de­sign­ers are in­vited to par­tic­i­pate in the South African Fash­ion and Cul­ture Show in Lon­don.

“Be­ing a Nde­bele young woman, as­pir­ing to be a lead­ing voice for many and to be a bet­ter in­di­vid­ual, this plat­form al­lows one to use fash­ion to carry im­por­tant mes­sages for many other women across the na­tion and the con­ti­nent. It is such an hon­our to be show­cas­ing at Dur­ban Fash­ion Fair, as Ganu this is our first in­ter­na­tional show­case and we will surely do our best to rep­re­sent our peo­ple”, said Nkanyeziyethu Malunga of Ganu. — Zim­bo­jam

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