Ex­ide to in­crease pro­duc­tion to 30 000 monthly

Chronicle (Zimbabwe) - - Business Chronicle - Bianca Mlilo

ZIM­BABWE’S sole au­to­mo­tive and in­dus­trial bat­ter­ies man­u­fac­turer, Ex­ide Ex­press, has ac­quired a con­sign­ment of ma­chin­ery that will see it im­prov­ing its pro­duc­tion ca­pac­ity from 20 000 bat­ter­ies a month to 30 000 units.

Ex­ide Ex­press, which is wholly owned by Chlo­ride Zim­babwe, is a sub­sidiary of Amal­ga­mated Re­gional Trad­ing Cor­po­ra­tion.

The com­pany’s re­gional sales man­ager for Mata­bele­land, Mr Lloyd Machinga, yes­ter­day said the new ma­chin­ery is part of their na­tion­wide ex­pan­sion drive aimed at boost­ing the lo­cal mar­ket share.

“We’ve an ex­pan­sion plan in process which is meant to grow the busi­ness from pro­duc­ing 20 000 bat­ter­ies a month. In July, we re­ceived equip­ment from South Korea worth $684 000 which will in­crease our ca­pac­ity to 30 000 bat­ter­ies a month,” he said.

“The rea­son why we’ve grown so big is be­cause of the in­vest­ment that has been poured into the busi­ness and the fact that we’re us­ing the lat­est tech­nol­ogy from South Korea which en­hances pro­duc­tion.”

In their ex­pan­sion drive, they’re tar­get­ing to open more out­lets in Mata­bele­land where the com­pany boasts 80 per­cent mar­ket share.

Mr Machinga said they had spent more than $1 mil­lion on re­cap­i­tal­i­sa­tion and were reap­ing the re­wards.

He said they had recorded an in­crease of 40 per­cent in the busi­ness con­ducted daily af­ter re­lo­cat­ing to a big­ger out­let with a greater stor­age ca­pac­ity.

“Our pre­vi­ous out­let had a ware­house stor­age ca­pac­ity of about 1 000 bat­ter­ies and the one we’re at now can hold up to 8 000 bat­ter­ies at a time,” said Mr Machinga.

“The rea­son why we’re putting so much ef­fort into the Mata­bele­land chap­ter is that there’s so much busi­ness here”.

He said they were look­ing at op­por­tu­ni­ties to grow their re­gional and na­tional pres­ence to more than the 17 branches they cur­rently op­er­ate.

Mr Machinga said they had re­cently pen­e­trated the Mozam­bi­can mar­ket in ad­di­tion to Malawi and Zam­bia.

At present, Ex­ide Ex­press is on a coun­try­wide ex­pan­sion of its workspaces and prod­ucts.

The firm looks for­ward to in­creas­ing its prod­uct range by com­ing up with a main­te­nance-free bat­tery. — @Bian­caMlilo.

Mr Lloyd Machinga

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