Braai fest for char­ity 10 tonnes of meat as Cas­tle Lager hosts Zim’s largest bar­beque

Chronicle (Zimbabwe) - - Entertainment - Melissa Mpofu Show­biz Editor

CAS­TLE Lager has some­thing brew­ing. They are or­gan­is­ing the big­gest braai party in the coun­try where 10 tonnes of meat is ex­pected to be eaten for char­ity.

The braai day, a first of its kind has been themed “Ul­ti­mate Braai” and will be held in Harare at Alexan­dra Sports Club on Oc­to­ber 29. But, those out­side Harare are not be­ing left out as Delta Bev­er­ages is in the process of iden­ti­fy­ing satel­lite ar­eas where peo­ple will con­vene to braai as well and con­trib­ute to the 10 000kgs.

“This is the first ever big braai event to be held in this coun­try. A braaiome­ter will be on site (Harare) show­ing the con­sump­tion lev­els of meat across the coun­try as the day pro­gresses,” said Delta Bev­er­ages mar­ket­ing man­ager – Pa­tri­cia Mu­ram­binda.

“The idea was born from the strong as­so­ci­a­tion be­tween braai ac­tiv­i­ties in the coun­try, beer con­sump­tion and lis­ten­ing to mu­sic. Cas­tle Lager as the flag­ship clear beer brand for Delta Bev­er­ages there­fore de­cided to give all braai lovers a plat­form to come to­gether and set their own record of braaing 10 000kgs of meat while en­joy­ing their favourite lager and lis­ten­ing to good mu­sic on the day.”

Most im­por­tantly, the braai day is be­ing held to sup­port the coun­try’s lead­ing hos­pi­tals – Mpilo Gen­eral Hos­pi­tal and Harare Hos­pi­tal.

“For ev­ery kilo­gram of meat con­sumed, Cas­tle Lager will do­nate an equiv­a­lent amount that’ll be shared equally be­tween the two hos­pi­tals. We’re en­cour­ag­ing every­one to par­tic­i­pate in this wor­thy cause, re­mem­ber­ing that for ev­ery glass of Cas­tle Lager raised, the cheer goes way be­yond the beer to help our broth­ers and sis­ters who’re hos­pi­talised.”

En­ter­tain­ment will be pro­vided by Am­mara Brown, Killer T and Oliver Mtukudzi who will be sup­ported by a host of lo­cal DJs. For one to be part of the fes­tiv­i­ties, they will have to pay an en­trance fee of $5 that will guar­an­tee them a braai pack and 1 litre of Cas­tle Lager.

Pop­u­lar Harare braai joints in­clud­ing Pahuku, Mega 2, Fam­ily 24, Paramount and Farai have part­nered Delta and will lead the way in braaing.

“They’ll as­sist with the braaing of meat. How­ever there’ll be braai stands avail­able for own braaing,” she said.

Mu­ram­binda said as part of Cas­tle Lager’s way to ce­ment the brand’s new tagline formed this year – “It all comes to­gether with a Cas­tle”, the braai day will see the Gig­mas­ter (mu­sic), the braaimas­ter (braai) and the brew­mas­ter (cas­tle) com­ing to­gether to bring to life what Cas­tle stands for.

“It’s a day filled with fun ac­tiv­i­ties where records will be bro­ken. We want to con­sume 10 000kgs of meat on the day, have the long­est braai stands of up to 200m and the big­gest crowd to at­tend a sin­gle braai event,” said Mu­ram­binda.

To build up to the braai day, Delta has in­tro­duced a “Tshisa Nyama Pro­mo­tion” that will run in se­lected out­lets.

“Con­sumers stand a chance of walk­ing away with one of 50 Cas­tle cooler boxes or one of 50 braai stands. For one to par­tic­i­pate, they’re re­quired to buy ei­ther a 375ml Cas­tle pint, 340ml NRB or 750ml quart and col­lect four crowns marked braai and at­tach these to an en­try en­ve­lope and de­posit these into a re­demp­tion box in a par­tic­i­pat­ing out­let.”

Mean­while, Cas­tle Lager Bar­beque marinade sauces have been man­u­fac­tured in prepa­ra­tion for the braai day with only the man­u­fac­turer know­ing the ingredients. The sauce which will be availed at the event has been pack­aged in a bot­tle sim­i­lar to that of Rabroy Tomato sauce.

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