ZiFM Iron Lady re­sponds

Chronicle (Zimbabwe) - - Entertainment - Robert Mukondiwa

ZiFM Stereo station man­ager Tendai Madondo, ac­cused of be­ing the rea­son be­hind the haem­or­rhag­ing of top pre­sen­ters from the station, has de­nied the charge, say­ing she is strict to main­tain or­der and make money for the station.

In an exclusive in­ter­view from South Africa where she is on busi­ness, Madondo said she ac­knowl­edges some of the crit­i­cism, but had a rea­son be­hind her strict­ness.

Names leav­ing the station in­clude Farai Mwaku­tuya, Candice Mwaka­lye­lye, Eskay, Zihlo, Sokostina and Kundai Chiyanika.

In what is pre­dom­i­nantly a man’s world, Madondo has done re­mark­ably well to prop the ZiFM Stereo brand, but her tac­tics have ruf­fled a few feathers with some in the ZiFM cor­ri­dors say­ing she is be­hind the dis­af­fec­tion among the work­ers. “Often times, some­one comes to the station to re­port for duty at 2PM when they were ex­pected in by midday and they have an ego and want pref­er­en­tial treat­ment. Cer­tainly, I’ll come down sternly on them and de­mand that they be punc­tual,” Madondo said. “It’s in some of those in­stances that peo­ple say I’m heavy handed or I’m flex­ing my power. Some say I’m con­nected to some pow­er­ful per­son, but I’m not. My job is to make money for my share­hold­ers and stake­hold­ers and that comes with the en­force­ment of dis­ci­pline. Whether peo­ple like that or not is an­other mat­ter.” While many peo­ple have walked into the ZiFM cor­ri­dors as vir­tual nonen­ti­ties and some even pau­pers, many have now made huge names from their ex­po­sure, with sto­ries abound that most have be­come di­vas who think they have grown big­ger than the station — some­thing Madondo says she ad­dresses in her role as the boss. “I can­not achieve re­sults if I mas­sage egos and let peo­ple have their way. It’s a thing with lead­er­ship,” she said. Madondo says she is at the helm of ar­guably the hippest youth­ful station ow­ing to her qual­i­fi­ca­tions. “I have to con­fess, I haven’t worked in the me­dia be­fore this. But I got this job by merit, not be­cause of any con­nec­tion or any­body that I know. I sat in that in­ter­view, be­ing in­ter­viewed by three to­tal strangers and I got that job and will do what­ever it takes as a leader to make sure I de­liver suc­cess­fully,” she said.

“At the end of the day, it’s a cut­throat world and work­ing with cre­ativ­ity is never easy. What I’d ap­pre­ci­ate is for peo­ple to have dis­agree­ments and move on be­cause that’s what work en­tails. How­ever, we can­not have peo­ple do­ing what­ever they wish at work,” she said re­fer­ring to the diva men­tal­ity of some.

She how­ever said the per­son­al­i­ties who were leav­ing the station were do­ing so via mu­tual con­sent and were happy to part ways only be­cause of is­sues beyond their own con­trol.

“Some have had to move be­cause of fam­ily com­mit­ments. Eskay got mar­ried and has had to join his wife and we’re sad­dened to see him leave.

“No­body, as far as I know is leav­ing be­cause of ei­ther me as a per­son or dis­af­fec­tion with the ZiFM as a station,” she added.

Madondo said Zihlo who was co-host­ing the Rush with DJ Munya has re­lo­cated to South Africa to work for a new con­ti­nen­tal tele­vi­sion station.

Kun­dayi Chiyanike who hosts Fire Fri­day and Farai Maku­tuya — News and Cur­rent Af­fairs host have also joined the same station. Pop­u­lar news an­chor, Candice Mwaka­lye­lye is said to have left to pur­sue other ca­reer goals.

“The fact that our per­son­al­i­ties are be­ing head hunted is tes­ti­mony of the qual­ity that we have at ZiFM Stereo. We’ll con­tinue to be a train­ing ground for our young peo­ple and groom them to be­come game-chang­ers.” — @zim­rob­bie.

ZiFM Stereo station man­ager Tendai Madondo


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