Is Andy Muridzo a bond coin or the real dol­lar?

Chronicle (Zimbabwe) - - Leisure - Robert Mukondiwa

ANDY Muridzo faces a for­mi­da­ble chal­lenge ahead of him. It is a story that made sev­eral peo­ple laugh all the time back at Stam­ford Bridge in Eng­land just af­ter the turn of the cen­tury.

As a stew­ard work­ing in one of the most hal­lowed foot­ball grounds in the world for Chelsea, I heard some of the great­est quips about a player known as Cris­tiano Ron­aldo.

Then, the joke was some id­iot at Manch­ester United had been given a whole lot of money to go and buy Ron­aldo for the team. Ex­cept they did not want Cris­tiano but the Brazil­ian. The id­iot went on to buy the Por­tuguese and the song that would erupt in the stands was one which said ‘you bought the wrong Ron­aldo!’ It was a whole lot of fun as the ‘copy­cat’ strug­gled to play well.

Fast for­ward to to­day and no­body re­mem­bers the now fat Ron­aldo. All they know is the amaz­ing pre­tender, Cris­tiano, who be­came the real deal by seiz­ing the mo­ment when the aging buck-toothed Brazil­ian was on his way out.

There is a never end­ing cy­cle in Zim­babwe of the odd break­through artiste, es­pe­cially in mu­sic cir­cles, who pitches wear­ing large bor­rowed robes and then trans­fig­ures into the real deal.

In our econ­omy, when the bond coin hit the streets, no­body wanted to touch it. One would think it had the Ebola plague smeared on its cursed face and ev­ery­body ran for the rand coins. To­day, the South African rand can be the source of many night­mares just by look­ing at it and ev­ery­body wants their bond coins.

What a dif­fer­ence seiz­ing the mo­ment can make. But while it has out­smarted the rand coin, the bond coin will never be a United States dol­lar — the REAL thing. It hap­pened with Bless­ing Shumba. When his mu­sic seemed to tire, lo and be­hold there came along a young clean faced pre­tender called Mathias Mhere who, armed with in­no­cent looks, a boot­leg ver­sion of Shumba’s voice and sound, and a bit of ‘Favour’ from God, stole the lime­light and now Shumba shiv­ers in Mathias’ shadow. Now Mhere is the real deal while Shumba is the coun­ter­feit. Oth­ers have failed. Charles Charamba is still the United States Dol­lar and Try­more Bande is a bond coin. Sim­i­larly, the late Ton­gai Moyo is still Michael Jack­son and Peter Moyo is Tito Jack­son. As soon as word of al­leged in­dis­cre­tions by Zim­babwe’s big­gest and ar­guably best star of the mo­ment Jah Prayzah were raised, for ris­ing star­let Andy Muridzo it may have been time to seize the mo­ment and be­come the ‘real Ron­aldo’ now that mud­hara may be hav­ing a lot on his plate. But what does it take to claim space in a crowded arts in­dus­try that has few heavy­weights bat­tling for lim­ited money in a strug­gling econ­omy? Per­haps artistes need to know what can make them suc­ceed es­pe­cially by ob­serv­ing the folly of their pre­de­ces­sors. Me­dia re­la­tions have a great bear­ing on any artiste. Artistes seem to be of the be­lief that they can have their images spruced up by the me­dia when they hit rock bot­tom by pay­ing dirty hol­low headed writ­ers mas­querad­ing as jour­nal­ists. Noth­ing can be fur­ther from the truth.

Cor­rup­tion and pay­ing bribe money cre­ates a cy­cle where these dark dirty scribes con­tin­u­ally ask and ask and ask and hold your soul to ran­som. In­vest­ing in pub­li­cists is a great step to­wards build­ing a for­mi­da­ble brand as much as mak­ing great mu­sic and per­haps artistes should learn that. Ar­ro­gance and ig­no­rance are the first step to dy­ing a long and painful death when one even­tu­ally slips and no amount of bribery can save one’s im­age and life in the in­dus­try.

In­vest­ing in in­tel­li­gent man­agers, who are com­pe­tent is also a great help. A REAL man­ager. Not a guy one shared their desk with in high school. Not the pas­tor’s son or wife’s brother, but a qual­i­fied com­pe­tent in­di­vid­ual.

Winky D has got­ten it right be­cause in Jonathan Banda for ex­am­ple, he has a man who runs his af­fairs smoothly and per­fectly.

He isn’t a saint, Banda, but man­agers, by their very na­ture, are sup­posed to hag­gle, please, dis­please, anger, sat­isfy and de­liver in al­most equal mea­sure. For the mu­sic in­dus­try to be­come a real in­dus­try it needs REAL man­agers as well.

In short, for peo­ple like Andy Muridzo, and ev­ery­body else that hopes to make it in the world of mu­sic, the lessons are there and clear — ar­ro­gance is a can­cer that can only get your ca­reer killed. Or­gan­i­sa­tion is a vac­cine that can pre­vent ter­ri­ble con­se­quences in fu­ture.

A copy­cat can be­come the real deal as we have seen. Mhere from the shadow of Shumba. The bond coin from the shadow of the rand. Ton­gai Moyo from the shadow of Leonard Dembo. Mach­eso from the shadow of Nicholas Zakaria. There is more than enough space for an­other star in the fir­ma­ment that is our arts in­dus­try. You only just need to seize the mo­ment. Be or­gan­ised. And have a game plan that doesn’t in­clude grow­ing a big head. — @ zim­rob­bie

Andy Muridzo

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