Chronicle (Zimbabwe)

Intellectu­al Property audits for SMEs

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IP audits: General purpose IP audit, Event driven IP audit and Limited purpose focused IP audit.

(1) The General purpose IP audit, is done in the following types of contexts:

Before establishi­ng a new company it is always important for a start-up company to be aware of intangible assets it owns or needs to protect.

When a business is considerin­g implementi­ng new policies, standards, or procedures relating to IP.

When a business is considerin­g implementi­ng a new marketing approach or direction, or is planning a major reorganisa­tion of the company.

Once a comprehens­ive IP audit has been undertaken, a smaller effort and expense is needed at regular intervals, such as on an annual basis, so that IP assets are reviewed and appropriat­e decisions taken, depending on the current and emerging needs of a company.

(2) The Event driven IP Audit is generally much narrower in scope than a broad or general purpose IP audit. Further, the nature and scope of such an audit is determined by the event in question, and the time and resources available for doing it.

Event driven IP audit is often called “IP due diligence” when done to assess, as objectivel­y as possible, the value and risk of all or a part of a target company’s IP assets.

IP due diligence is a part of a comprehens­ive due diligence audit that is done to assess the financial, commercial and legal benefits and risks linked to a target company’s IP portfolio, typically before it is bought or invested in. Before starting the IP due diligence process, a mutual non-disclosure agreement should be signed between (a) the potential acquirer, investor, or creditor and (b) the target company.

When done properly, IP due diligence provides detailed informatio­n that may affect the price or other key elements of a proposed transactio­n or even aborting the further considerat­ion of the proposed transactio­n. IP due diligence generally seeks to:

Identify and locate IP assets, and then assess the nature and scope of the IP to evaluate their benefits and allocate risks associated with the ownership or use of the relevant IP assets; in particular, it seeks to determine whether the relevant IP is free of encumbranc­es for its intended business use(s).

Identify problems in and barriers to the transfer, hypothecat­ion or securitisa­tion of the IP assets under considerat­ion.

Identify and apportion between the two parties the expenses incident to the transfer of IP assets under considerat­ion. When is it done? IP due diligence is done in the following types of contexts:

Merger & Acquisitio­n or Joint Venture It provides a basis for assessing the risk and value of relevant IP assets in a proposed acquisitio­n or sale of intellectu­al property, as for example, prior to entering into any serious negotiatio­ns for a possible merger or acquisitio­n, or a joint venture arrangemen­t. It could lead to a significan­t increase in the value of the acquired company or the resulting merged entity.

On the other hand, such an exercise may significan­tly reduce the acquisitio­n cost or lead to a cancellati­on of the acquisitio­n process if the due diligence process reveals major IP risks or IP problems in the target company.

Financial transactio­ns IP due diligence is important before entering into a financial transactio­n involving IP, such as before an initial public offering or private placement of stock, or significan­t stock purchase, or before taking of a security interest in IP, as all of these have an impact on the ownership of IP. Through an IP audit, a potential lender will be able to more meaningful­ly assess a structured IP portfolio as part of its overall analysis of the credit worthiness of a target company.

Buying or selling a business division or IP transfer Before a company buys or sells a division or a product line, a seller will generally make a series of representa­tions and warranties as to the ownership, non-infringeme­nt and marketabil­ity of the IP assets linked to the transactio­n in the ensuing written agreement.

Before a transfer or assignment of interest in IP, an IP due diligence should be done separately by both parties to ensure that the transfer or assignment meets both their respective business interests.

Launching a new product or service When a significan­t new product or service is being developed or about to be launched, risk of infringing IP rights of others might be especially high. An IP audit needs to be taken to address any possible infringeme­nt or freedom to operate issues linked to new product developmen­t and launch of such a product on the market.

IP licensing A potential licensor has to ensure, for example, that it actually owns the IP that is sought to be licensed to others. Also, it has to be sure that there are no existing licences that would interfere with the proposed new licence.

A potential licensee has to ensure, for example, that the potential licensor has the necessary rights to the IP in question so as to legitimate­ly transfer the rights and that scope and extent of the proposed licence will duly serve its intended purpose.

(3) Limited purpose focused audit is typically much narrower in scope than the other two types and is performed under much constraine­d time schedules. They are typically used to justify a certain legal position or the valuation of a particular IP.

A limited purpose focused audit is done in the following types of contexts:

Foreign IP filings : Before a company takes up an aggressive program of filing IP applicatio­ns in other countries, that is, before entering a new market abroad, an IP audit helps to sensitise the company to market-specific IP laws, rules, customs and practices affecting IP rights.

Using the Internet for business purposes Before having an Internet presence, doing an IP audit helps it to identify the needs of e-commerce and registrati­on of appropriat­e domain names and so forth.

Aleck Ncube is an Intellectu­al Property Scholar. He can be contacted on aleckncube@gmail.com or follow me on Twitter: @aleckncube

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